Senior Manager, Channel Marketing - Rubrik
Palo Alto, CA
About the Job
About Team & About Role:
Rubrik’s marketing team is growing! We are looking for a talented Senior Channel Marketing professional to lead our Americas channel marketing team. Someone with deep knowledge and experience in the channel indirect business, passionate about demand generation campaigns, with a data driven mindset to help scale the business, and who can lead and coach a team of talented marketers.
This position will report to the Sr. Director of Global Partner Marketing and work with Rubrik’s strategic partners in the Americas. The ideal candidate is passionate and driven to build, accelerate, and execute strategic marketing plans with Rubrik’s top resellers. The right person has a data-driven mindset, the poise and confidence to work with executives, can program manage initiatives with multiple cross functional stakeholders, and can roll up his/her sleeves to run campaigns/programs end to end.
This role is critical in designing and implementing plans and campaigns to accelerate Rubrik’s partner-sourced business in the Americas. The ideal candidate is business savvy and has specific experience in both setting strategy for and running execution on a multitude of marketing programs including content marketing, events, conferences, digital, social, email, direct mail, and virtual events.
What you’ll do:
- Build 6- and 12-month Marketing strategies and plans for all of our strategic channel partners to support joint business plans aligned to Rubrik’s GTM priorities.
- Lead and coach a team to execute end to end programs to drive partner-sourced pipeline.
- Be a partner to channel leaders and proactively meet with resellers’ sales and marketing teams to align on quarterly plans and commitment on outcomes.
- Develop new programs and content with Rubrik’s National Channel Partners to successfully build momentum and loyalty resulting in additional sales participation and pre-sales capabilities with PG as the end goal.
- Work closely with our Channel Development and Field Marketing teams to strategically map and execute a channel marketing plan aligned to goals.
- Oversee and track budget allocations and KPIs, such as, leads, meetings, pipeline, conversions, and yield. Take initiative to make changes that improve efficiencies.
- Support new partners (MSP, Insurance) with marketing resources to help them mature in their Rubrik journey.
- Maniacal focus on data to measure the impact of the team’s contribution to the business and present these results to Rubrik’s senior leadership teams.
Experience you’ll need:
- 8+ years in partner marketing
- Best in class event marketing, demand generation and channel experience with a B2B hi-tech company
- Experience with National Partners, DMRs, and large resellers.
- Strong executive presence and communication skills
- Proven success in driving pipeline and optimizing ROI with partners
- Proven success managing a budget and hitting goals
- Must be able to prioritize and multi-task with special attention to detail
- Strong understanding of channel tools (MDF, Partner Portals)
- Track record of creating and executing innovative partner marketing programs.
- Results-oriented and able to use data for decision making.
- Ability to think strategically while implementing tactically, balancing longer term ambitions with current capacity and demands.
- Ability to interact and collaborate effectively with team members, colleagues, cross-functional teams, and partners.
- Ability to step into a coach and player role.
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Diversity, Equity & Inclusion @ Rubrik
At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.
Our DEI strategy focuses on three core areas of our business and culture:
Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.
Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.
Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
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