Senior Manager, Institutional Customer Marketing, Sterile Injectables Portfolio at Pfizer
Collegeville, PA 19426
About the Job
Pfizer’s U.S
Hospital Sterile Injectables business collectively comprises over 200 products spanning more than 10 therapeutic areas, the broadest portfolio of sterile injectable medicines in the United States
Pfizer Hospital’s generic sterile injectable products represent a critical part of the overall portfolio and play a major role in delivery of care across US Hospitals.The Senior Manager, Institutional Customer Marketing, Sterile Injectables (SI) Portfolio is responsible for execution of marketing tactics for key generic products, as well as overall marketing of the US Hospital generic sterile injectables portfolio
This role’s efforts will support the goal of raising awareness of the Pfizer Hospital brand and driving reputation and customer preference among key sterile injectable customer audiences including hospital pharmacy, nursing, Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs).In this role, the colleague will partner with internal and agency team members to create and maintain product sales and marketing assets including product catalogs, product listings, sell sheets, digital content, and more; to manage development and execution of key aspects of Pfizer Hospital convention/congress presence; and to support internal trainings, materials and message development for the generics portfolio.This role is part of the US Hospital Marketing and Communications Team, which supports the marketing and communications strategy for the US Hospital Sterile Injectables business. The role will involve partnering cross functionally with key stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory and PGS, among others, as well as internal and external agency partners.The Senior Manager, Institutional Customer Marketing, Platforms & Brands, reports directly to the Customer Marketing and Communications Lead.ROLE RESPONSIBILITIES This role will be responsible for driving tactical implementation and execution of marketing strategy supporting key generic products/presentations and the overall Pfizer Hospital sterile injectables portfolio.Lead the development of generic sterile injectable sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds, Digital Ads, and more.Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.Support planning and execution of Pfizer Hospital convention/congress presence, including booth development, material development and printing, representative training, logistics planning and more.Manage print resource utilization and distribution to support field force needs.Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets.Maintain and update content on Pfizer Hospital’s sterile injectable website product catalog, in partnership with agency and Pfizer development partners.Monitor marketing tactical performance
Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities.In collaboration with Medical colleagues, monitor USPI label changes and ensure appropriate and compliant updates to marketing resources on an as needed basis.Effectively partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective and complimentary customer communication regarding generic product availability and supply status.BASIC QUALIFICATIONS Undergraduate degree in marketing, business, or related area.7+ years’ experience in pharmaceutical marketing and/or sales.PREFERRED QUALIFICATIONSExperience developing marketing assets and content; website management or development experience preferred.Strong project management experience; track record of reliable and timely marketing planning and execution. Demonstrated understanding of how marketing strategy and tactics advance business results.Overall marketing skills including marketing strategy; customer targeting; tactical planning; marketing piece creation; digital advertising and social media; measurement and reporting
Experience working with agency partners preferred.Strong knowledge of healthcare and biopharmaceuticals industries
Preferred knowledge of hospital generics / sterile injectables market
Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation and stakeholder management skills.Excellent written and oral communications skills, including presentation/PowerPoint skills.Able to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure.Proactive self-starter, and able to work independently
Team player
Entrepreneurial mindset.Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS Occasional travel of up to 10-15%.Work Location Assignment: HybridLAST DAY TO APPLY: 10/14/2024The annual base salary for this position ranges from $117,300.00 to $195,500.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program
We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments
Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage
Learn more at Pfizer Candidate Site – U.S
Benefits | (uscandidates.mypfizerbenefits.com)
Pfizer compensation structures and benefit packages are aligned based on the location of hire
The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.* The annual base salary for this position in Tampa, FL ranges from $105,500.00 to $175,900.00.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA
Pfizer is an E-Verify employer
This position requires permanent work authorization in the United States.Marketing and Market Research#LI-PFESummaryLocation: United States - New York - New York City; United States - California - La Jolla; United States - Illinois - Lake Forest; United States - Colorado - Boulder; United States - Washington – Bothell; United States - Pennsylvania - Collegeville; United States - Florida - Tampa; United States - Massachusetts - Cambridge; United States - Connecticut - GrotonType: Full time
Hospital Sterile Injectables business collectively comprises over 200 products spanning more than 10 therapeutic areas, the broadest portfolio of sterile injectable medicines in the United States
Pfizer Hospital’s generic sterile injectable products represent a critical part of the overall portfolio and play a major role in delivery of care across US Hospitals.The Senior Manager, Institutional Customer Marketing, Sterile Injectables (SI) Portfolio is responsible for execution of marketing tactics for key generic products, as well as overall marketing of the US Hospital generic sterile injectables portfolio
This role’s efforts will support the goal of raising awareness of the Pfizer Hospital brand and driving reputation and customer preference among key sterile injectable customer audiences including hospital pharmacy, nursing, Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs).In this role, the colleague will partner with internal and agency team members to create and maintain product sales and marketing assets including product catalogs, product listings, sell sheets, digital content, and more; to manage development and execution of key aspects of Pfizer Hospital convention/congress presence; and to support internal trainings, materials and message development for the generics portfolio.This role is part of the US Hospital Marketing and Communications Team, which supports the marketing and communications strategy for the US Hospital Sterile Injectables business. The role will involve partnering cross functionally with key stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory and PGS, among others, as well as internal and external agency partners.The Senior Manager, Institutional Customer Marketing, Platforms & Brands, reports directly to the Customer Marketing and Communications Lead.ROLE RESPONSIBILITIES This role will be responsible for driving tactical implementation and execution of marketing strategy supporting key generic products/presentations and the overall Pfizer Hospital sterile injectables portfolio.Lead the development of generic sterile injectable sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds, Digital Ads, and more.Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.Support planning and execution of Pfizer Hospital convention/congress presence, including booth development, material development and printing, representative training, logistics planning and more.Manage print resource utilization and distribution to support field force needs.Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets.Maintain and update content on Pfizer Hospital’s sterile injectable website product catalog, in partnership with agency and Pfizer development partners.Monitor marketing tactical performance
Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities.In collaboration with Medical colleagues, monitor USPI label changes and ensure appropriate and compliant updates to marketing resources on an as needed basis.Effectively partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective and complimentary customer communication regarding generic product availability and supply status.BASIC QUALIFICATIONS Undergraduate degree in marketing, business, or related area.7+ years’ experience in pharmaceutical marketing and/or sales.PREFERRED QUALIFICATIONSExperience developing marketing assets and content; website management or development experience preferred.Strong project management experience; track record of reliable and timely marketing planning and execution. Demonstrated understanding of how marketing strategy and tactics advance business results.Overall marketing skills including marketing strategy; customer targeting; tactical planning; marketing piece creation; digital advertising and social media; measurement and reporting
Experience working with agency partners preferred.Strong knowledge of healthcare and biopharmaceuticals industries
Preferred knowledge of hospital generics / sterile injectables market
Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation and stakeholder management skills.Excellent written and oral communications skills, including presentation/PowerPoint skills.Able to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure.Proactive self-starter, and able to work independently
Team player
Entrepreneurial mindset.Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS Occasional travel of up to 10-15%.Work Location Assignment: HybridLAST DAY TO APPLY: 10/14/2024The annual base salary for this position ranges from $117,300.00 to $195,500.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program
We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments
Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage
Learn more at Pfizer Candidate Site – U.S
Benefits | (uscandidates.mypfizerbenefits.com)
Pfizer compensation structures and benefit packages are aligned based on the location of hire
The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.* The annual base salary for this position in Tampa, FL ranges from $105,500.00 to $175,900.00.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA
Pfizer is an E-Verify employer
This position requires permanent work authorization in the United States.Marketing and Market Research#LI-PFESummaryLocation: United States - New York - New York City; United States - California - La Jolla; United States - Illinois - Lake Forest; United States - Colorado - Boulder; United States - Washington – Bothell; United States - Pennsylvania - Collegeville; United States - Florida - Tampa; United States - Massachusetts - Cambridge; United States - Connecticut - GrotonType: Full time
