Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics - Martian Wall Private limited

We are looking for Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.

Key Requirements

• 5-10 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciences
• Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
• Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models,  Optimization, impact analysis for MCM and digital channels
• Experience in customer journey, channel and content affinity models, customer insights
• Hand on experience in R, Python, SQL, Data Bricks
• Experience in web analytics, adobe analytics, social media analytics
• NLP, Text Analytics, Text Mining .

Qualifications

·         Bachelors in Pharmacy / technology

·         MBA

·         MS/MTech/Mpharma