Senior MarTech Platform Specialist - Educational Media Foundation - K-LOVE & Air1

We’re on the hunt for a Senior MarTech Platform Specialist who thrives at the intersection of technology and creativity! If you’re passionate about optimizing marketing campaigns, managing cutting-edge platforms, and turning data into actionable insights, this is your dream role. Join us to support our Marketing, Donor Engagement, and Pastoral Care teams by ensuring our marketing initiatives hit the mark with precision and impact. Your expertise will be key in maintaining lead data integrity, enhancing campaign performance, and aligning our efforts with our ministry's mission and values. If you’re ready to drive innovation and make a difference, we want to hear from you!

Technical skills necessary to be successful:

• Bachelor’s degree in computer science, marketing or equivalent; or combination of education/training with relevant experience.

• Experience: 5+ years, with practical experience and expertise in multiple domains.

• Expert-level understanding of agile methodologies, leading project management.
• Mastery of Tealium AudienceStream for advanced data analysis and segmentation.
• Extensive experience with Salesforce CRM and marketing automation platforms.
• Advanced knowledge of marketing automation platforms for sophisticated campaign management.
• Proficient in complex data analysis, providing strategic insights and recommendations.
• Expertise in advanced web technologies and programming languages.
• Leadership in executing and optimizing SMS and push notification campaigns.
• Comprehensive understanding of UTM parameters for strategic tracking.
• Advanced skills in campaign tracking, analysis, and strategic reporting.
• Proficiency in Google Analytics, Excel, Snowflake, and SQL for advanced analysis.

Here's some of what you'll be responsible for:

• Lead the execution and optimization of sophisticated cross-channel campaigns.
• Design and implement complex segmentation and personalization strategies.
• Oversee technical aspects of SMS and push notification campaigns, ensuring compliance and effectiveness.
• Lead advanced data analysis projects, turning insights into actionable strategies.
• Coordinate large-scale projects, ensuring timely delivery and alignment with objectives.
• Collaborate with developers and other departments to enhance marketing technology integration.
• Mentor junior specialists, providing guidance and support for career development.
• Manage vendor relationships and negotiate contracts to optimize marketing tools.
• Develop and enforce data management and privacy policies across marketing platforms.
• Lead technical aspects of campaign creation (within Salesforce CRM) and UTM link tracking strategies. Develop and document standards to ensure adherence across the ministry.
• Drive process improvements to increase efficiency and effectiveness.
• Lead cross-functional teams to align marketing efforts with organizational goals.

What can we offer you:

• We provide a competitive salary range – and that’s not all!
• Industry-leading Medical, Dental and Vision coverage
• Short/long term disability and life insurance
• Robust 401K with company match
• Parental leave with Baby Bonding pay
• Generous PTO, holiday, and sick pay
• Unique company culture that includes exclusive access to concerts, movie premieres, media industry events, and more
• Leadership and Career Development Programs including free access to LinkedIn Learning platform

Why work for Educational Media Foundation, K-LOVE/Air1?

Educational Media Foundation (EMF) is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. Founded in 1982 in Santa Rosa, CA, with a singular radio station, EMF today owns and operates the nation's two largest Christian music radio networks (K-LOVE and Air1) with over 1,000 broadcast signals across all 50 states, streaming audio reaching around the world, and a growing family of media ministries including podcasts, books, films, concerts, and events. EMF employs nearly 500 team members between its offices in Nashville, TN, Rocklin, CA, and field locations around the country. You can view our mission and values here Mission, Beliefs & Values. 

As an Equal Opportunity Employer, EMF makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and the promotion of equal employment opportunities regardless of protected class, characteristic or status.  However, EMF is also a religious non-profit organization where all team members contribute to the Company’s mission of encouraging our audiences “to have a meaningful relationship with Christ.” Therefore, pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), EMF has the right to hire only candidates who agree with the Company’s Statement of Faith.  Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act.