Senior Marketing Analyst - Ancestry
San Francisco, CA
About the Job
About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
Does analyzing customer behavior and optimizing marketing campaign efficiency sound fun to you? If you have a talent for communicating complex data so that marketers can apply your insights, this is the role for you!
In this Senior Analyst, Marketing Analytics role you will help drive Ancestry's success by leading marketing campaign reporting and conducting deep dives into marketing channel performance to optimize campaign efficiency. You will contribute insights to campaign and site optimizations by analyzing A/B and multivariate tests, and perform behavioral analysis on customer segments to inform our personalization strategy. Reporting to the Marketing Analytics Manager, you will partner across the organization to apply insights and drive Ancestry’s marketing strategy.
What You'll Do:
Translate complex business questions into solid analyses that result in actionable recommendations around driving growth in customer acquisition and marketing investment.
Conduct advanced data analysis to extract actionable insights that inform strategic decisions across various campaigns and GTM strategies.
Lead cross-channel marketing campaign reporting, establish reporting requirements, and deliver timely insights about campaign performance.
Function as a partner to marketing channel leads and conduct deep dive analysis into channel performance, including paid media, email and organic search.
Create A/B testing frameworks with sound hypotheses around site and marketing campaign optimizations, validate implementation and ensure statistical significance.
Collect and analyze broad data from both internal and external sources to drive understanding of conversion rate, upper funnel, profitability, and acquisition.
Develop key performance indicators (KPIs) and metrics to assess the success of marketing initiatives, and drive continuous improvement through data-driven insights and analysis.
Develop clear and impactful presentations to stakeholders and marketing leadership.
Who You Are:
Bachelor's Degree in STEM-related field preferred or equivalent experience
4+ years of experience in analyzing marketing campaign performance
Experience with paid media marketing channel analyses (search, social, display, or TV)
Excellent collaboration, communication and presentation skills
Proactive, agile, and skilled in managing multiple projects in a fast-paced environment
Strong attention to detail and commitment to accuracy
Proficiency with advanced Excel, SQL (writing and optimizing queries), and Tableau
Firm understanding of A/B and multivariate testing
Familiarity with Adobe Analytics, Marketing Mix Modeling (MMM), Matched Market Testing, or Multi-Touch Attribution methods a plus
As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $100,800 - $134,400 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.
Additional Information:
Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.
