Senior Marketing Communications Specialist - BlueCross BlueShield of North Carolina
Remote, NC
About the Job
Job Description
The Senior Marketing Communications Specialist collaborates on more complex communication plan design and executes and measures integrated, strategically-focused marketing plans for specific market segments in an effort to support key corporate sales and marketing goals. Works closely with the marketing communications team to solve market problems and drive enterprise results.
What You’ll Do
+ Collaborates with marketing communications team to define broader and/or more complex communication tactical plans.
+ Plans and implements complex marketing campaigns to approved budgets, goals and timelines and ensures plans are executed on-strategy.
+ Drives sales results through design and implementation of marketing activities such as: incentives, direct mail, advertising, collateral, promotions, events, presentations, online marketing and other appropriate channels.
+ Provides reports, analyses, and regular status updates on marketing campaign development.
+ Evaluate campaign progress, identify potential risks or delays, develop contingency plans and respond quickly to changes in risk as the project progresses.
+ Works closely with various areas of the organization including sales, web office, creative studio, underwriting, legal, compliance, healthcare, human resources and other internal departments in the production of marketing materials and campaigns.
+ Manages effective relationships and negotiates contracts with external marketing and logistics vendors/agencies as needed.
+ Utilizing significant expertise with the competitive marketplace, equips the sales team to effectively sell against the competition.
+ Manages communication between internal stakeholders and creative resources in project execution.
+ Manages associated program budget(s) including annual forecasting, invoice control and reconciliation, tracking of campaign funds and scheduled reporting.
+ Mentors/coaches less experienced marketing communications team members.
What You Bring
+ Bachelor's degree or advanced degree (where required)
+ 5+ years of experience in related field.
+ In lieu of degree, 7+ years of experience in related field.
Bonus Points
+ Experience in Medicare marketing
+ Marketing Agency background
+ Prior experience managing direct response marketing campaigns
+ Client management
What You’ll Get
+ The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community
+ Work-life balance, flexibility, and the autonomy to do great work
+ Medical, dental, and vision coverage along with numerous health and wellness programs
+ Parental leave and support plus adoption and surrogacy assistance
+ Career development programs and tuition reimbursement for continued education
+ 401k match including an annual company contribution
+ Learn more (https://careers.bluecrossnc.com/global/en/benefits)
Salary Range
At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.
_*Based on annual corporate goal achievement and individual performance._
$69,000.00 - $124,200.00
About Us
It's an exciting time to work at Blue Cross and Blue Shield of North Carolina (Blue Cross NC). Health care is changing, and we're leading the way. We offer more than health insurance our customers can count on. We’re committed to better health and better health care − in our communities and beyond. Our employees bring energy and creativity to the workplace, and it shows in our innovative approach to improving the health and well-being of North Carolinians.
Blue Cross NC is a fully taxed, not-for-profit company headquartered in Durham, North Carolina. We serve more than 4.3 million members, and we employ more than 5,000 people across the country who are passionate about making health care better for all.
Help us lead the charge for better health care by joining our award-winning team. Discover tremendous opportunities with us to do challenging and rewarding work. Opportunities that can lead you to a fulfilling career, work that can help others lead healthier, happier lives.
Authorization to Work in the United States
We use E-verify to confirm authorization to work in the United States. To learn more about E-Verify, including your rights and responsibilities, please visit E-Verify Overview (https://www.e-verify.gov/employees/e-verify-overview) for English or Visión General de E-Verify (https://www.e-verify.gov/es/empleados/vision-general-de-e-verify) for Español.
For most roles, you can choose where to work - fully remote in one of the states listed below, in the office, or a hybrid of the two:
Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming
The Senior Marketing Communications Specialist collaborates on more complex communication plan design and executes and measures integrated, strategically-focused marketing plans for specific market segments in an effort to support key corporate sales and marketing goals. Works closely with the marketing communications team to solve market problems and drive enterprise results.
What You’ll Do
+ Collaborates with marketing communications team to define broader and/or more complex communication tactical plans.
+ Plans and implements complex marketing campaigns to approved budgets, goals and timelines and ensures plans are executed on-strategy.
+ Drives sales results through design and implementation of marketing activities such as: incentives, direct mail, advertising, collateral, promotions, events, presentations, online marketing and other appropriate channels.
+ Provides reports, analyses, and regular status updates on marketing campaign development.
+ Evaluate campaign progress, identify potential risks or delays, develop contingency plans and respond quickly to changes in risk as the project progresses.
+ Works closely with various areas of the organization including sales, web office, creative studio, underwriting, legal, compliance, healthcare, human resources and other internal departments in the production of marketing materials and campaigns.
+ Manages effective relationships and negotiates contracts with external marketing and logistics vendors/agencies as needed.
+ Utilizing significant expertise with the competitive marketplace, equips the sales team to effectively sell against the competition.
+ Manages communication between internal stakeholders and creative resources in project execution.
+ Manages associated program budget(s) including annual forecasting, invoice control and reconciliation, tracking of campaign funds and scheduled reporting.
+ Mentors/coaches less experienced marketing communications team members.
What You Bring
+ Bachelor's degree or advanced degree (where required)
+ 5+ years of experience in related field.
+ In lieu of degree, 7+ years of experience in related field.
Bonus Points
+ Experience in Medicare marketing
+ Marketing Agency background
+ Prior experience managing direct response marketing campaigns
+ Client management
What You’ll Get
+ The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community
+ Work-life balance, flexibility, and the autonomy to do great work
+ Medical, dental, and vision coverage along with numerous health and wellness programs
+ Parental leave and support plus adoption and surrogacy assistance
+ Career development programs and tuition reimbursement for continued education
+ 401k match including an annual company contribution
+ Learn more (https://careers.bluecrossnc.com/global/en/benefits)
Salary Range
At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.
_*Based on annual corporate goal achievement and individual performance._
$69,000.00 - $124,200.00
About Us
It's an exciting time to work at Blue Cross and Blue Shield of North Carolina (Blue Cross NC). Health care is changing, and we're leading the way. We offer more than health insurance our customers can count on. We’re committed to better health and better health care − in our communities and beyond. Our employees bring energy and creativity to the workplace, and it shows in our innovative approach to improving the health and well-being of North Carolinians.
Blue Cross NC is a fully taxed, not-for-profit company headquartered in Durham, North Carolina. We serve more than 4.3 million members, and we employ more than 5,000 people across the country who are passionate about making health care better for all.
Help us lead the charge for better health care by joining our award-winning team. Discover tremendous opportunities with us to do challenging and rewarding work. Opportunities that can lead you to a fulfilling career, work that can help others lead healthier, happier lives.
Authorization to Work in the United States
We use E-verify to confirm authorization to work in the United States. To learn more about E-Verify, including your rights and responsibilities, please visit E-Verify Overview (https://www.e-verify.gov/employees/e-verify-overview) for English or Visión General de E-Verify (https://www.e-verify.gov/es/empleados/vision-general-de-e-verify) for Español.
For most roles, you can choose where to work - fully remote in one of the states listed below, in the office, or a hybrid of the two:
Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming
Source : BlueCross BlueShield of North Carolina
