Senior Marketing Manager at Nagler Group

Job Title: Senior Marketing Manager

Location: Framingham, MA (Hybrid)

Salary: starting $120k base + bonus 

Overview:

This is an exciting opportunity for a Senior Marketing Manager to make a significant impact by driving marketing initiatives for our manufacturing client in Framingham. You will enjoy a dynamic role with a lot of variety and autonomy, working closely with teams across business development, sales, marketing, and technical experts. Your focus will be on supporting the client acquisition process and maintaining strong relationships with existing clients and industry organizations.

Key Responsibilities:

• Develop and implement marketing strategies for our product innovation and engineering services.
• Manage the annual demand generation budget to fuel growth and increase pipeline velocity.
• Create and execute innovative marketing campaigns to position the company as a technical industry leader.
• Author and compile technical content, including case studies, webinars, and marketing materials.
• Support overall company marketing goals and strategies.
• Influence the tradeshow calendar by selecting relevant events for participation.
• Identify and develop strategies for new market segments.
• Track and report on the effectiveness of marketing programs and suggest improvements.

Qualifications:

• 5+ years of professional experience in marketing engineering/construction companies.
• Strong attention to detail and organizational skills.
• Self-motivated, with the ability to work independently.
• Excellent written and verbal communication skills.
• Quick learner with a creative approach to problem-solving.
• Experience in using marketing metrics to drive improvements.
• Bachelor’s degree or equivalent experience in engineering, marketing, or a related field.
• Proficient in Account Based Marketing (ABM), Paid Media, Automation, SEO, and other relevant marketing strategies.
• Experienced in creating integrated campaigns across various channels.
• Proficient in Microsoft Office 365 and Adobe Creative Cloud (Photoshop, InDesign, Illustrator).
• Familiarity with HubSpot is a plus.