Senior Marketing Manager - Percent

 This role offers the exciting opportunity to collaborate with our teams in both the UK and USA. Flexibility for meetings across both time zones is required.

If you've been looking to join a fast-growing startup, backed by the same investors as Stripe & Airbnb whose mission is to make a huge positive impact, then you’ve landed on the right job.

Our Mission

Our mission at Percent is to power purpose in every company and nonprofit worldwide. We already work with 30+ industry giants such as Google, HSBC & TikTok. We enable them to quickly and easily build giving into their products, enabling nonprofits to access these innovative new funding streams.

Our donation volume is growing rapidly: in 2021 we donated $3.5m. In 2022, $120m, and in 2023 we donated over $1bn. This year our mission is to enable over $3bn of donations to good causes. To achieve this we need you.

Join our series A startup and make a difference as Senior Marketing Manager

To support our mission, we're looking for a seasoned Marketing Manager to join our team of high achievers. In this pivotal role, you'll craft and execute innovative marketing strategies that position us as a market leader in both the B2B and nonprofit sectors. Your success will be instrumental in driving Percent's growth.

You will interface globally with our CEO, VP Social Impact, and VP GTM & Partnerships.

Apply Now and come build a better world with us at Percent

As Senior Marketing Manager at Percent, your mission will be to:

Strategic Leadership & Execution

• Take ownership of the omni-channel marketing strategy, focusing on both B2B and nonprofit markets.
• Lead content strategy and creation, including email campaigns, organic social media, and content marketing initiatives that resonate with our target audiences, including nonprofits and business clients.
• Ensure consistency in our messaging across all platforms.
• Leverage your experience to design and implement marketing playbooks that drive user engagement and brand growth.
• Spearhead our PR efforts to position Percent as a leading voice in the nonprofit and business sectors.

Tech & Data Optimisation

• Manage and optimise our web presence through SEO, Google Analytics, and other web tools to drive traffic and engagement.
• Collaborate with the tech and data teams to optimise our marketing tools and data-driven decision-making processes.
• Set up and manage HubSpot systems, including CRM, marketing automation, and sales tools to streamline processes and enhance team productivity.
• Continuously analyse marketing performance and adjust strategies to maximise ROI.

After 6 months, success will look like:

At this point, you are seen as a trusted leader and go-to resource for marketing strategy within Percent.

1. Omni-channel Strategy Fully Operational:
   • The omni-channel marketing strategy is fully operational, with consistent execution across all channels.
   • Significant improvements in key marketing metrics (e.g., lead generation, conversion rates, customer acquisition cost) are observed.
2. Optimised Tech & Data Infrastructure:
   • Marketing tech stack and data infrastructure are fully optimised, enabling real-time tracking and reporting of campaign performance.
   • Data-driven decisions lead to continuous improvements in marketing effectiveness and ROI.

This role is a perfect match for you, if you have:

• 5+ years of experience in marketing and proven experience in driving growth and shaping marketing strategies that scale.
• Native English speaker with excellent writing skills and a strong command of grammar.
• Proven track record in developing and executing omni-channel marketing strategies in an early-stage environment or Series A startup.
• Strong content creation skills, with experience in collateral development and thought leadership.
• Proficient in SEO, Google Analytics, CRM, marketing automation platforms and web optimisation tools.
• Experience in setting up and managing HubSpot systems, including CRM, marketing automation, and sales tools.
• Ability to thrive in a fast-paced, dynamic environment where playbooks aren’t written yet.
• Customer-centric mindset with a passion for improving customer experiences.
• Excellent interpersonal, communication, and project management skills.
• High agency.

Bonus points, but not required, if you have knowledge or love of:

• A profound desire to make a positive impact on the world and contribute to a better future.
• Experience in event management, including webinars and in-person events.

About this opportunity:

• Reports to: VP GTM & Partnerships
• Contract type: FTE (open to Contractor applications)
• Comp: 
  • UK £70,000+
  •  USA $110,000+
    
  • FTE: Share Options becoming an integral part of our growth and share in the company's success
• Interview Process:
  1. Initial Interview
  2. Hiring Manager Interview
  3. Culture_add Interview
  4. Founder Interview

What you can expect upon joining our team as a FTE

Salary reviews and share options
⚖️ Flexible working hours
Paid day off on your birthday!
25 days annual leave, plus paid public holidays
Paid sick leave
 Paid mental health leave
 Paid wellness leave
Learning & development budget
Brighten your day budget
WFH budget
Percent library
⭐️ Paid days off to volunteer for non-profit causes
⚕️US Private Health Insurance

UK cycle-to-work scheme

 … and so much more

OUR PLEDGE TO DIVERSITY, EQUITY & INCLUSION

We take pride in our diverse and growing team representing 20+ nationalities across 5 continents  ! Our continued expansion provides us with opportunities to embrace and celebrate different backgrounds, perspectives, and experiences, essential to our success. We actively seek and welcome applicants from all walks of life, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

A team that well represents the world that we are trying support is a wiser, more knowledgable and stronger one. We’re excited for you to bring your experience, yourself & special lemon twist to Percent to propel us forward in striving to create a better world for us all.

About us

Since 2017, Percent has been at the forefront of integrating social and environmental value into organisational purpose. In today's landscape, more businesses are recognising the necessity of embedding purpose into their operations to stay relevant in the 2020s.

To catalyse this transformation, we are constructing efficient global charitable rails accessible via an API globally.

Our vision is clear: to lead the charge towards a future where doing good is not just an option but a fundamental principle of successful business shifting towards a better, purpose-driven world. Let's do this.

Check out our Careers Page for more details!