Senior Marketing Operations Manager from INSPYR Solutions
New York, NY 10036
About the Job
Title: Senior Marketing Operations Manager
Duration: 12 month contract
Location: 100% Remote, PST Hous
Compensation: $43- $53.71/hr.
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
If interested, please contact Jenna Hinkle at jhinkle@inspyrsolutions.com
Description:
As part of the Marketing Operations team, the Marketing Operations Consultant will help drive the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.
Responsibilities:
• Build, test and deliver lifecycle messages
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
• Monitor messaging programs and campaigns and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities
• Implement and audit all analytic encoding to enable messaging effectiveness
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR, and other legal or compliance requirements
Basic Qualifications:
• 4+ years in marketing executing CRM/Lifecycle channel optimization and insights
• Experience in email, push, sms, in-app messaging channels and platforms
• An understanding and administration of message experimentation best practices
• Attention to detail, with an ability to identify issues and implement remedies
• Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
• Passion for velocity, enabling the team to scale through superior project management
• Analytic orientation and curiosity, using insights to drive your next course of action
• Be a highly organized, highly methodical and strong team player
• Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
• Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
• Superior stakeholder partnership management via a consultative approach
• Working knowledge of agile methodologies and of Jira/Confluence
• Working knowledge of email and mobile channel best practices
• Ability to be on-call, when high priority business needs necessitate
• Language fluency in English
Preferred Qualifications:
• Experience in an operational role
• Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
• Working knowledge of / Proficiency in Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
• Experience supporting a regionally distributed stakeholder team
• Fluency in another language would be a plus (e.g. Korean/Japanese)
Required Education:
• Bachelor's degree in Marketing, IT, Computer Science
Our benefits package includes:
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities
Duration: 12 month contract
Location: 100% Remote, PST Hous
Compensation: $43- $53.71/hr.
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
If interested, please contact Jenna Hinkle at jhinkle@inspyrsolutions.com
Description:
As part of the Marketing Operations team, the Marketing Operations Consultant will help drive the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.
Responsibilities:
• Build, test and deliver lifecycle messages
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
• Monitor messaging programs and campaigns and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities
• Implement and audit all analytic encoding to enable messaging effectiveness
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR, and other legal or compliance requirements
Basic Qualifications:
• 4+ years in marketing executing CRM/Lifecycle channel optimization and insights
• Experience in email, push, sms, in-app messaging channels and platforms
• An understanding and administration of message experimentation best practices
• Attention to detail, with an ability to identify issues and implement remedies
• Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
• Passion for velocity, enabling the team to scale through superior project management
• Analytic orientation and curiosity, using insights to drive your next course of action
• Be a highly organized, highly methodical and strong team player
• Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
• Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
• Superior stakeholder partnership management via a consultative approach
• Working knowledge of agile methodologies and of Jira/Confluence
• Working knowledge of email and mobile channel best practices
• Ability to be on-call, when high priority business needs necessitate
• Language fluency in English
Preferred Qualifications:
• Experience in an operational role
• Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
• Working knowledge of / Proficiency in Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
• Experience supporting a regionally distributed stakeholder team
• Fluency in another language would be a plus (e.g. Korean/Japanese)
Required Education:
• Bachelor's degree in Marketing, IT, Computer Science
Our benefits package includes:
- Comprehensive medical benefits
- Competitive pay
- 401(k) retirement plan
- ...and much more!
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities
Salary
43 - 54 /hour
