Senior Product Manager, Growth New York, New York, United States - Tbwa Chiat/Day Inc

Role Title: Senior Product Manager, Growth

Compensation: 160-170k/ Annually

Role Description: As the Senior Product Manager of Growth & Demand at Tia, you'll play a pivotal role in shaping our customer acquisition and engagement strategy, focusing on optimizing key conversion points across our website, membership funnel, and optimizing user engagement throughout the membership journey, including the first 30 days, while driving sustained interaction with our services through a data-driven, growth-oriented approach. You will own both growth experiments and demand-generation initiatives, working to increase member engagement and lifetime value.

This is a high-impact role for someone who thrives in a fast-paced, dynamic environment. You’ll work cross-functionally with design, engineering, operations, marketing, and analytics teams to drive growth across all touch points in the user journey.

Qualifications:

• 4+ years of product management experience, with a focus on growth, conversion optimization, and user engagement.
• Strong quantitative background with experience in A/B testing, data analysis, and using data to inform decision-making.
• Proficient in Excel/Google Sheets, SQL; familiarity with Amplitude, Python, R, or Stata is a plus.
• Familiarity with Figma and other design/UX tools; ability to collaborate closely with design teams on user experience improvements.
• Demonstrated ability to work independently, making decisions with both limited and strong datasets.
• Deep understanding of user experience (UX) and customer journey optimization.

Key Responsibilities

• New Member Growth
• Growth & Demand Strategy: Own the strategy and execution of growth experiments to improve key metrics, including website conversion rates, membership funnel conversion rates, and improve engagement through data-informed experiments and growth initiatives.
• Run Experiments: Design and manage A/B tests and other experiments that help us learn what drives the highest impact and conversion improvements.
• Conversion Funnel Optimization: Drive improvements in key conversion points, from initial web interactions to membership sign-ups, by identifying pain points and areas for optimization.
• Member Engagement: Develop and optimize strategies to boost ongoing member engagement and interaction with Tia services, including improvements to the first 30-day journey and beyond.
• Data-Driven Experimentation: Analyze quantitative and qualitative data to inform hypotheses, run A/B tests, and iterate on strategies to optimize user experience and engagement.

Collaborate on UX & Design: Partner with designers and engineers to craft intuitive user experiences that drive engagement and conversion. Strong knowledge of Figma and UX design tools is preferred.

About Us:

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment. We have ambitious plans to scale our model to more than 100,000 women by 2023.

Benefits:

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top of the line 13" Macbook Pro
• Travel stipend for team off-sites

This position may require attendance at company and team off-sites and is subject to the Company’s vaccine requirement, as permitted by law and subject to reasonable accommodation.

Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly encourage people of color and members of the LGBTQ+ community to apply.

Apply for this job

* indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

LinkedIn Profile *

Would you like to receive updates from a recruiter about this job via SMS? Please answer with Yes or No. *

What are your salary expectations? *

Are you located in SF, LA, or NY? While this role is mostly remote, you will be expected to go into the clinics at least twice a month. *

Do you have direct to consumer product experience, especially growth? *

Do you have at least 4 years of product management experience? *

Do you have the unrestricted right to work in the US? *

Will you need sponsorship to continue or extend your current work authorization status? *