Senior Product Marketing Manager - New Product - Nexthink

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

We are looking for a Senior Product Marketing Manager to join our growing team and champion our products that contribute to our mission to delight people at work. As a Senior Product Marketing Manager, you are responsible for creating go-to-market and engagement strategies post-launch that generate interest, accelerate pipeline, and drive product success. In this role, you will work closely with product, sales, and marketing teams to ensure that prospects and customers immediately see the value of the product and can easily achieve their use cases and goals. Your direct experience with prospects and customers will fuel product positioning, messaging, content, and the roadmap. Your sales support, win-loss analysis, and competitive research will drive sales strategies and product revenue. 

Responsibilities: 

• Go-to-market strategy: Develop and execute comprehensive go-to-market strategies and continually refice product positioning, messaging, and value propositions that resonate with our target audiences.  

• Product releases: Work with product team on feature input and roadmap development. Manage and support release launches to further differentiate the product in the market.  

• Content creation: Create short and long form content that conveys the unique value propositions and benefits of the product and generates leads. 

• Sales enablement: Develop and maintain sales enablement materials such as training videos, cheat sheets, pitch decks, and one-pagers to ensure sales team success.  

• Market and competitive research: Conduct ongoing market and competitive research to identify customer needs, market trends, and competitive insights. 

• Customer advocacy: Build relationships and work directly with customers to foster advocacy, customer content, and inform product roadmap.

#LI-hybrid

• 5-10 years experience in product marketing for a software vendor.
• Background marketing to HR or Application Owners and/or experience with digital adoption platforms 
• Demonstrated ability to launch and grow innovative technology products.  
• Ability to quickly learn new technologies in a fast-moving environment. 
• Exceptional organizational and analytical skills.  
• Extremely strong written and verbal communication skills. 
• Must be a team player and able to work collaboratively with internal and external team members. 
• Enthusiasm for working in an international, collaborative, and fast-paced environment and learning new technologies. 
• Professional-level English, spoken and written; fluency in French or German is a plus.  

We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers’ IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.

With over 1000 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees ‘Nexthinkers’ and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages.

If you are looking for a change and like a nice atmosphere, lots of challenges, and having fun while working, this is a great opportunity for you! Check what we offer:

• Permanent Contract and a competitive compensation package (including stock options).
• Very good location next to the Prilly-Malley train station.
• Hybrid work model balancing office and remote work, with a structured approach for new hires to foster connections and onboarding.
• ️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 25 days of holidays we offer) plus 3 company-paid volunteer days.
• Free access to a fitness centre inside the building.
• Reimbursement of the half-fare travel card for public transport. 
• ‍ Reimbursement up to 50% of the cost of French classes.
• Fresh fruit, cookies, and soft drinks as well. 
•  Regular company and team events like Voluntary Days, Pizza talks, Team Building activities, hosting Meetups at the office and more!
•   Bonuses for referring successful hires after three months of continuous employment.
• We offer a relocation package to people who are coming from another country.

Total Rewards @ Nexthink

At Nexthink, we offer one of the most comprehensive and generous benefits plans.  Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan, as well as equity.  We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage. 

In addition, we offer: 

• ️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.
• Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.
• Free access to professional training platforms to explore your interests and enhance your skills.
• Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
• Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.
• Bonuses for referring successful hires after three months of continuous employment.

Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink’s good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.