Senior Product Marketing Manager/Product Marketing Manager 2*** - Cook Group

Overview

The Product Manager will analyze market trends and collect relevant data to provide direction to the development and positioning of key products and product groups. The Product Manager will work closely with the product development process and act as a link between the Division and the operational process in the factory with regards to production and delivery.

The primary functions of this position are:

• To develop comprehensive and detailed marketing plans and materials for specific products/projects, in alignment with business objectives, brand strategy and market trends.
• Leads and ensures the successful execution of global and regional product launches by coordinating cross-functional teams and managing timelines, resources, and outcomes.
• Oversees the review and approval of campaign tactics and marketing materials, ensuring compliance with advertising and promotions regulations, as well as alignment with marketing goals.
• Assists in development of and executes strategic objectives for marketing campaigns and channels, including customer engagement tactics, events, and key performance indicators (KPIs).
• Liaises with doctors and surgeons on new product ideas.

*** This position will be filled as a Senior Product Marketing Manager or Product Marketing Manager 2 depending on experience. ***

Responsibilities

• Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the division/specialty.
• Recommends specialty business strategy and direction.
• Develops a comprehensive marketing strategy for the mid-term (1-3 years) and detailed annual marketing plans, aligned with business objectives, brand strategy, and market trends.
• Develops global go-to-market strategy in close collaboration with product management, sales, and global functions
• Develops value proposition, claims, and messaging in alignment with brand guidelines.
• Leads and ensures the successful execution of global and regional product launches by coordinating cross-functional teams and managing timelines, resources, and outcomes.
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.
• Oversees the review and approval of campaign tactics and marketing materials, ensuring compliance with advertising and promotions regulations, as well as alignment with marketing goals.
• Engages with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
• Recognized within and outside the organization as a thought leader in product marketing.
• Influences business decisions made by senior specialty/division leadership.
• May provide guidance, coaching, and training to employees within specialty and/or product marketing.
• Defines strategic objectives for marketing campaigns and channels, including customer engagement tactics, events, and key performance indicators (KPIs).
• Responsible for improving upon existing marketing and specialty processes, systems, and operational plans.
• Able to work independently and extensively analyze complex problems to understand root causes for a variety of unique and difficult issues.
• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.
• Develops and supports digital marketing strategies, including SEO, social media, email marketing, and digital advertising, ensuring alignment with broader marketing goals.
• Leverages market research and competitive analysis to inform marketing strategies, adjusting plans based on customer feedback and market trends.
• Implements and monitors metrics to measure the effectiveness of marketing strategies, adjusting tactics to optimize performance
• Foster and maintain a workplace culture respectful and supportive of individual differences.
• Complies with travel and subsistence rules and submit expense reports in a timely manner.
• Understands and follows company quality policies and procedures with respect to Complaint Handling, Product Returns, Samples, Consignment Stock and any other areas as appropriate.
• Ensures that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.

Qualifications

Senior Product Marketing Manager:

• Bachelor’s degree required in marketing or business
• 10+ years of relevant experience in product marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing

Product Marketing Manager 2:

• Bachelor’s degree required in marketing or business
• 7-10 years of relevant experience in product marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing

Physical Requirements/Work Environment:

Ability to travel domestic, international, and weekends as needed occassionally, could be up to 30%.

Work under general office environmental conditions.

Other Requirements:

Employee signs a non-competition and confidentiality agreements in relation to his/her employment with Cook. Employee acts in compliance with company policies including but not limited to, the Cook Employee Manual, Cook Code of Conduct, Cook Electronic Information Policy, Product Complaints, Privacy regulations and Cook Policy & Guidance On Interaction with Healthcare Professionals.