Senior SEO Copywriter - Helium 10
Chicago, IL
About the Job
About Us:
We're Helium 10, the leading Software company for Amazon sellers. We move fast, really fast, so we need someone who can keep up. We're experts at our craft (and if not, we become experts, fast!) and we hold each other to a high standard. Why? We're shaping the future for Amazon sellers and our customers deserve the best. We make tough decisions, own up to mistakes, and above all, we find solutions to problems.
About the role:
Helium 10 is looking for a senior marketing copywriter with SEO experience to join our team. The copywriter will lead the creation and optimization of high-impact content and drive our content roadmap and elevate our brand in the Amazon and Walmart seller ecosystem. This role requires a strong understanding of SEO strategies/best practices and an ability to craft compelling written assets to support Amazon and Walmart sellers on their journey to start, grow, and scale their businesses. The ideal candidate is a seasoned writer who can deliver a compelling, solution-oriented narrative to Helium 10 target personas. A foundational knowledge of how selling on Amazon and/or Walmart works is a major plus, as is in-house experience at a SaaS or tech company. Success in this role encompasses the ability to independently manage and drive complex content initiatives, showcasing Helium 10's solutions to our community of Amazon and Walmart sellers. This role reports to the Senior Director, Marketing and will collaborate with the Senior Manager, SEO, Group Digital Marketing Manager, Sr. Group Creative Manager, Evangelist Team, and brand copywriters.
Responsibilities:
- Oversee and execute the SEO content roadmap, writing and optimizing compelling website content, product descriptions, blog posts, case studies, video scripts, whitepapers, landing pages, and other relevant marketing content to inspire and engage our community of Amazon and Walmart sellers.
- Independently review and edit copy to ensure accuracy, proper grammar, and compliance with company and industry best practices (including Amazon and Walmart seller guidelines).
- Perform in-depth competitive analysis to identify content opportunities for Helium 10, based on insights gained from market research.
- Learn and maintain active knowledge of Helium 10 customer personas, product offering and best practices for selling on Amazon and Walmart.
- Continuously monitor SEO and marketing trends, SaaS industry developments, and competitors' strategies to ensure our content remains relevant and optimized.
- Leverage SEO and digital research tools to uncover search trends, such as commonly used keywords and phrases for specific online topics, for integration into written content.
- Lead the implementation and ongoing optimization of on-page SEO elements, such as metadata, schema markup, and structured data, to enhance search engine visibility.
- Work closely with cross-functional teams to help develop and execute content calendars and work with the creative team to develop graphic and video assets.
- Track and analyze key performance metrics, such as website visits, traffic sources, organic vs paid traffic, keyword rankings, SERP visibility, click-through rates, and bounce rates, using traffic analytics tools. Adjust content strategies as needed to enhance search rankings and drive better results.
- Provide actionable insights and strategic recommendations to stakeholders, showcasing content's effectiveness in driving search visibility, user engagement, and conversions.
Skills & Qualifications:
- Bachelor's degree in English, communications, marketing, or a related field.
- Minimum of 4 years of experience as a copywriter, ideally with in-house experience at a B2B SaaS company and in crafting content to support Amazon and Walmart sellers in starting, growing, and scaling their businesses.
- Experience leveraging SEO best practices, keyword research, and on-page optimization strategies.
- Excellent writing and editing skills with a keen attention to detail.
- Excellent time management skills with the ability to independently handle multiple projects and prioritize effectively.
- Proficiency with tools including WordPress, Ahrefs, SurferSEO, SEMRush and Google Analytics.
Benefits:
- Unlimited Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
Helium 10 is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
