Senior Vice President, Retail & eCommerce - Publicis Groupe
New York, NY
About the Job
Company Description
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
Overview
The SVP Director, eCommerce is responsible for leading the success of clients' eCommerce initiatives by providing thought leadership on campaign strategies and optimization, building strong relationships and establishing clear lines of communication with clients, partners, and internal stakeholders. As SVP Director of eCommerce you'll manage the strategy and oversee planning, activation/ optimization and reporting of client campaigns particularly as they relate to the client's eCommerce growth and acceleration strategy. The SVP Director must have a mastery of eCommerce space (Paid Search/Sponsored Product Listings/Display), as well as marketplace data on/off site. As the SVP, Director you will serve as the main point of contact for clients and internal stakeholders.
The ideal candidate must have strong team management, and expert-level eCommerce experience. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for someone who is keen to submerge themselves into a number of projects.
Responsibilities
+ Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
+ Motivate and manage an eCommerce team in the creation, development, and execution of campaigns within budget and time parameters
+ Be the subject matter expert and educate teams and clients of the eCommerce retail environment
+ Build & activate end-to-end ecommerce strategy and plans for the client
+ Work with cross-functional teams to identify eCommerce role within broader media recommendation
+ Develop, manage, and monitor client service delivery executions, continuously evaluate and improve upon all digital media opportunities
+ Assures quality control of all media planning and implementation
+ Prepare and present annual eCommerce JBP recommendations for client
+ Coordinate efforts across different eCommerce partners to drive optimized recommendations
+ Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives
+ Conduct performance reviews and career path plans, provide training to direct reports as needed
+ Foster strong relationships with internal teams and client groups
+ Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
+ Advocate the value of eCommerce and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
+ Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
+ Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
+ Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
+ Develops a complete understanding of each client's goals, markets, needs and expectations
+ Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Qualifications
+ 12+ years of account management experience in e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
+ 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
+ 5+ years of team management experience
+ Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
+ Understanding of best practices for applying ecommerce media for brand communication
+ Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively.
+ Experience with Doordash, Uber Eats, Reserve Bar, Walmart Connect, Epsilon Retail
+ Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Publicis Collective an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Compensation Range: $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/14/2024.
#LI-Hybrid
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
Overview
The SVP Director, eCommerce is responsible for leading the success of clients' eCommerce initiatives by providing thought leadership on campaign strategies and optimization, building strong relationships and establishing clear lines of communication with clients, partners, and internal stakeholders. As SVP Director of eCommerce you'll manage the strategy and oversee planning, activation/ optimization and reporting of client campaigns particularly as they relate to the client's eCommerce growth and acceleration strategy. The SVP Director must have a mastery of eCommerce space (Paid Search/Sponsored Product Listings/Display), as well as marketplace data on/off site. As the SVP, Director you will serve as the main point of contact for clients and internal stakeholders.
The ideal candidate must have strong team management, and expert-level eCommerce experience. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for someone who is keen to submerge themselves into a number of projects.
Responsibilities
+ Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
+ Motivate and manage an eCommerce team in the creation, development, and execution of campaigns within budget and time parameters
+ Be the subject matter expert and educate teams and clients of the eCommerce retail environment
+ Build & activate end-to-end ecommerce strategy and plans for the client
+ Work with cross-functional teams to identify eCommerce role within broader media recommendation
+ Develop, manage, and monitor client service delivery executions, continuously evaluate and improve upon all digital media opportunities
+ Assures quality control of all media planning and implementation
+ Prepare and present annual eCommerce JBP recommendations for client
+ Coordinate efforts across different eCommerce partners to drive optimized recommendations
+ Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives
+ Conduct performance reviews and career path plans, provide training to direct reports as needed
+ Foster strong relationships with internal teams and client groups
+ Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
+ Advocate the value of eCommerce and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
+ Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
+ Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
+ Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
+ Develops a complete understanding of each client's goals, markets, needs and expectations
+ Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Qualifications
+ 12+ years of account management experience in e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
+ 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
+ 5+ years of team management experience
+ Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
+ Understanding of best practices for applying ecommerce media for brand communication
+ Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively.
+ Experience with Doordash, Uber Eats, Reserve Bar, Walmart Connect, Epsilon Retail
+ Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Publicis Collective an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Compensation Range: $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/14/2024.
#LI-Hybrid
Source : Publicis Groupe
