Small Business Marketing Manager, Sales Enablement - Meta

Summary:

Millions of small business advertisers use Meta technologies every month to connect with customers, across Instagram, Facebook, WhatsApp and more. We succeed when we help them grow their business. At Meta, you can play a key part leading this movement on our Small Business Sales Marketing team. We are looking for a sales enablement marketing professional for our small business audience.In this role, you will help enable Sales to generate revenue by creating engaging sales content, deliverables and additional communications. You will report to the Small Business Sales Marketing Director and partner with Sales, Product Marketing, Comms, Legal and others to help develop and deliver a consistent set of messages to drive a programmatic approach to sales execution. This includes driving key communications across solutions, sales excellence, productivity and tooling initiatives. You will design sales communication campaigns that explain Meta's efforts across Sales programs/channels. In this role, you will partner closely with our global sales enablement team, leadership, and cross-functional teams to support initiatives that drive impact. To succeed in this role, you are willing to try new things and can manage numerous projects with tight deadlines. Things happen quickly at Meta, and to do great work, you need to be an enthusiastic team player who can work cross-functionally. You should also have the ability to work across multiple marketing disciplines and possess an understanding of small business.

Required Skills:

Small Business Marketing Manager, Sales Enablement Responsibilities:

1. Partner with Sales, Legal, Product, and Communication teams to develop compelling sales communications materials/assets.

2. Devise sales communication strategies and guidance related to our initiatives.

3. Develop clear, concise, and differentiated internal communications to improve Sales understanding of Company programs, responses, initiatives.

4. Coordinate with partners to roll out new or changed messaging to the sales teams. Serve as the first point of contact for questions and support.

5. Proactively engage with sales managers and sales representatives to gather qualitative feedback on messaging and use feedback to further optimize messaging/deliverables, and share best practices.

6. Plan and execute prioritized work by selecting an appropriate method to most effectively achieve project objectives.

7. Stay abreast of industry and market trends. Become an expert in Meta's media products, partners, narrative and audiences.

8. Work closely with leadership and global cross-functional teams, to activate proactive and reactive messages across Sales channels and to mitigate risk.

9. Some travel required to Meta office and call center locations.

Minimum Qualifications:

Minimum Qualifications:

10. 6+ years of marketing and communications experience, including sales enablement experience from a marketing perspective

11. Experience creating sales communications that produce measurable results

12. Experience with online advertising industry and/or small and medium businesses

Preferred Qualifications:

Preferred Qualifications:

13. BA/BS degree

14. Experience creating sales communication strategies for both global and regionally-specific audiences

15. Experience thinking strategically through complex concepts and translating into easy-to-understand ideas

16. Analytical and problem-solving experience, and experience adapting materials based on data and insights

17. Experience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlines

18. Project management and communication experience

19. Experience using Meta Business products (Facebook Pages, Instagram Business Account, Ads Manager, Commerce Manager, etc.)

20. Experience working independently and within teams, and maintaining solid judgment in fast-paced environments

21. Experience with sales processes including inbound lead response and outbound prospecting

22. Experience with small business challenges and needs

23. Start up experience

Public Compensation:

$96,000/year to $143,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.