Social Content Creator - Rivian

About Rivian:

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. 

 

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. 

Role Summary:

At Rivian, our mission is simple: to keep the world adventurous forever. This mission fuels everything we do, from designing electric vehicles as fun as they are sustainable to creating experiences that inspire people to connect with the world around them. As part of this journey, our Social team plays a crucial role, sitting within the Brand Experience team, which is responsible for creative across digital and physical experiences.

As a Content Creator on Rivian's Social Strategy & Media team, you'll bring this spirit to life by creating bold and joyful content. Your role will be to craft authentic, visually striking stories that embody the brand's spirit and engage with new audiences as we aim to grow our social media presence. You'll work closely with marketing, product, creative, and design teams to build content that resonates, sparks conversation, and amplifies Rivian's voice across digital platforms. Through your work, you play a key role in inspiring people to connect with the brand and the products and protect the natural world.

Responsibilities:

• Develop creative concepts for social media posts, stories, videos, and live streams, including photography, videography, graphic design, and written copy, that resonate with Rivian’s target audience on platforms like Instagram, X, Facebook, and TikTok.
• Spearhead content creation for all brand campaigns, including behind-the-scenes captures, ensuring a seamless integration with other marketing channels.
• Work collaboratively between marketing, creative teams, social, and comms to create visually cohesive and platform-specific content for Instagram and other social channels.
• Stay ahead of social media trends and industry developments, translating them into Rivian’s tone of voice.
• Utilize insights from the social and analytics teams to develop high-impact, visually cohesive content that aligns with Rivian’s broader marketing strategy.
• Grow and maintain social channels in partnership with talent and social teams, to continuously grow Rivian’s presence and engagement.
• Actively engage with Rivian’s audience by responding to comments and creating interactive campaigns, fostering a strong community and building relationships with brand advocates.
• Provide creative support and insights to the wider team, working closely with platform partners and utilizing social team insights to elevate content quality.
• Create content that demonstrates the features and benefits of Rivian’s products in real-world contexts, highlighting their design, functionality, and role in an adventurous lifestyle.
• Travel as needed to capture content for brand events and activations, including store openings and experiential, ensuring that event coverage aligns with social strategies and brand values.

Qualifications:

• Bachelor's degree and 3+ years in social art direction, editorial, and content creation, with a portfolio showcasing diverse formats preferred
• Proficiency in on-platform capture and editing tools, including Adobe Creative Suite, Premier Pro, and native social media editing tools.
• Adaptability in a dynamic environment, able to manage up and down within the team structure.
• Data-informed decision-making, comfortable applying audience insights to optimize content strategies.
• Early adopter and problem solver for digital platforms, comfortable trying new tools and adapting to process improvements.
• Experience developing and executing content strategies tailored to specific audience needs and platform dynamics across social platforms.
• Understanding of best-in-class social media presence across competitive brands, with the ability to apply insights to Rivian’s strategy.
• Strong collaboration skills, building relationships, and working closely with cross-functional teams, including marketing, product, and design.
• In-depth knowledge of digital content trends and social media developments, consistently integrating new approaches into Rivian’s strategy.
• Willingness to travel for event-specific content creation, such as store openings and experiential activations.
• Excellent oral and written communication skills, with experience writing copy for social and digital marketing campaigns.

Pay Disclosure:

Salary Range for California Based Applicants: $87,300 to $109,100 (actual compensation will be determined based on experience, location, and other factors permitted by law).

 

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.

Company Statements:

Equal Opportunity
Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Candidate Data Privacy
Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.