Social Media Associate - La Ligne

Location: New York, NY (Soho)

Work Schedule: In office Monday-Thursday; Remote only Fridays

At La Ligne (http://www.lalignenyc.com), we believe in the universal appeal of the stripe—always classic, forever chic. With a nod to its iconic roots, we created La Ligne to give women a few new (and unexpected) ways to wear it. La Ligne offers versatile clothing collections inspired by the line with endless styling options. 

We’re inspired by all kinds of self-expression. We design everyday necessities and the occasional splurge—the kind of clothing we would want to wear. We prize functionality but we also want you to have fun while you’re at it. In other words, if you can’t eat, dance and drink in it, we won’t make it. And while some clothes stay and some go, we want to be the ones that stay awhile. 

Responsibilities: 

• Utilize social media marketing tools to establish and maintain the company’s brand presence
• Work closely with Brand Director and the Social Content Creator to proactively ideate, create, edit, and implement social media campaigns to align with communication and marketing initiatives, across multiple channels
• Research current benchmark trends, sounds and potential content partners; informing the Brand Director of changes that are relevant to the company’s marketing activities and explore repost-able content
• Set and analyze key performance indicators (KPIs) for social media campaigns, measuring performance against targets for shares or likes 
• Weekly analysis of the company’s social media strategy, identify strategic weaknesses and making improvement recommendations 
• Collaborate with Brand Director and Content Creator to ideate, create, edit and implement multi-channel social media campaigns aligned with communication and marketing initiatives, maximizing ROI
• Collaborate with the team to create a strategy for La Ligne’s TiKTok launch and ongoing presence
• Create and manage a focused social media content calendar emphasizing key brand moments
• Attend weekly team meetings (content, reporting, weekend scheduling)
• Monitor customer comments/posts, respond promptly, engage with the Instagram community, and communicate needs to the Brand Director
• Direct inquiries as needed (customer service, PR, seeding, etc.) 
• Oversee day-to-day execution of La Ligne’s existing social channels (Instagram and Facebook)
• Support influencer marketing with comprehensive social reporting and metrics, and identify potential partnerships and gifting opportunities with key influencers 
• Support retail and event activations through social media efforts covering strategy to execution 
• Perform other adhoc duties as needed or assigned by Brand Director and Chief Brand Officer

Qualifications & Requirements: 

• Bachelor’s Degree 
• Minimum 3-5 years experience in social media, trending topics for a fashion brand
• Experience with Adobe Creative Cloud or equivalent digital media editing tools a plus
• Strong copywriting and copy-editing skills
• Creative copywriting experience, with a knack for embodying a brand’s voice and tone
• Experience launching social initiatives (e.g. calendaring content, working with various tools for giveaways, image creation, etc.);
• Strong knowledge and understanding of ALL social channels, their respective best practices, and their algorithms (Instagram, Facebook, TikTok, Pinterest, Snapchat etc.) 
• Very familiar with strategies and tactics needed to have social media content perform well on respective platforms and how to grow follower base
• Inept ability to edit and post produce social first content on your own
• Strong understanding of social media influencers and content creators with experience in managing
• Must be proficient with presentation and deck building (i.e. Powerpoint, Google Slides)
• Excellent written and verbal communication skills
• Desire to work with several teams in a collaborative environment
• Ability to work independently and switch rapidly between projects
• Comfortable working with statistics and interpreting data to translate insights into actionable strategies
• Proficiency in social media management tools and analytics platforms (i.e. Sprout Social, Dash Hudson, Hootesuite etc.)
• Self-starter with a strong work ethic and desire to make a positive impact.

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