Social Media Manager at National Council on Aging

We believe every person deserves to age well. That’s why we’re on a path to improve the lives of 40 million older adults by 2030. Come join an awesome team and learn about the work we do, the people we serve, and why equitable aging matters now more than ever. At NCOA, we represent the interests of the aging population across the nation, while striving to live out our core values of equity, excellence, and innovation. This is meaningful work where we put “people first” and our employees can learn and grow, where work/life balance is prioritized, and have a flexible hybrid work schedule while being part of a dynamic, collaborative team.

We are interested in growing our team with passionate, committed, and innovative individuals. The Social Media Manager will join NCOA at a time of dynamic growth.

POSITION SUMMARY

The Social Media Manager supports the growing needs of NCOA to engage followers on multiple social media platforms. The Social Media Manager is responsible for managing NCOA’s presence on all social media channels, including Facebook, X, LinkedIn, Threads, and Instagram, as well as new and emerging platforms. The Manager is responsible for strategically building a calendar of content for each platform with input from key internal stakeholders, posting and monitoring engagement, reporting on results, and recommending ways to build the organization’s presence digitally in support of our mission.

Positions at this level require advanced knowledge and experience managing projects and deliverables across departments. Incumbents are required to make independent judgements within their scope of work and require minimal oversight. Incumbents generally have five or more years of experience in their discipline and a bachelor’s degree or the equivalent, as well as substantive experience at this level. Graduate level degrees may be considered in lieu of experience.

KEY RESPONSIBILITIES

Social Media:

• Sets the organization’s social media strategy, defining audiences and goals and leading efforts to ensure all goals are met.
• Manages the day-to-day operations of NCOA’s social media platforms, including writing, posting, and scheduling content daily and responding to comments.
• Develops and manages a comprehensive calendar for all NCOA social media content across all platforms, soliciting direct input from key internal stakeholders including:
  1. Digital: Promote relevant and new website content and tools, drive conversions, achieve goals of new and ongoing projects, and support paid media efforts
  2. Fundraising: Drive individual donations to boost unrestricted revenue
  3. Business Development: Identify and execute corporate partner social promotion opportunities
  4. Public Policy: Educate NCOA followers about policy issues and drive them to take action
  5. Marketing and Communications: Share branded messages, press releases, and media mentions
• Defines target audiences for each social platform and strategically works to build the audiences and their engagement.
• Leads efforts to continuously push social media audiences up the NCOA engagement ladder, developing them from passive users into active advocates and donors.
• Based on knowledge of NCOA’s audiences, writes and produces engaging social posts that speak to individual followers and spur them to act, translating NCOA initiatives and policies in a way that connects with them.
• Identifies and supports opportunities to gather first-person data that clarifies needs and behaviors of core NCOA audiences.
• Serves as in-house expert on social media communications and best practices.
• Supports NCOA staff and executives in building their professional social media presence.
• Provides training as needed for NCOA grantees on best practices in social media to achieve their goals and objectives.
• Collaborates with graphic designer to create engaging social images, video, and animations that reflect channel best practices and the specific needs of NCOA’s core constituencies.
• Ensures NCOA social posts are compliant and optimized for modern user preferences.
• Stays current on new technologies, online communication systems, and digital strategies to help move NCOA to the cutting edge of online communications.

Metrics:

• Sets annual social media goals to build audiences and engagement on each platform and is responsible for meeting those goals.
• Regularly collects, analyzes, and reports on social media performance data with the goal of learning from and improving our efforts.
• Routinely uses data to recommend new tactics and adjusts strategy based on data.
• Establishes benchmarks for social media performance relative to other nonprofits.
• Other responsibilities as required.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Bachelor’s degree and 5-7 years of relevant experience is required; proven experience with social media content, engagement, community-building, and analytics.
• Strong communicator with impeccable writing, editing, and proofreading skills.
• Experience using cloud-based project management software.
• Proven experience in social media platform growth.
• Ability to understand and implement social media strategies in support of multi-channel campaigns to specific audiences.
• Proficiency in all major social media platforms, as well as scheduling/monitoring platforms such as Sprout, HootSuite, among others.
• Graphic design knowledge, ability to leverage creative assets, and experience using Adobe Creative Suite preferred.
• Customer service oriented.
• Knowledge of aging services issues a plus.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

SELECTION PROCESS

We only accept applications that follow the electronic process. No phone calls please. This position is subject to background screening. Qualified applicants should submit a cover letter with salary requirements and resume to the Social Media Manager job posting:

https://www.ncoa.org/page/careers

NCOA offers generous benefits, including:

• Medical, Dental, Vision, STD, LTD insurances
• Paid vacation, sick, and other types of leave
• 403(b) Retirement plan
• Hybrid remote work options
• And more!

NCOA is an Equal Employment Opportunity Employer and a Diversity, Equity, and Inclusion Champion