Social Media Manager - Xponential Fitness

CycleBar is seeking a creative and driven Social Media Manager to join our team. As a boutique fitness studio, we are looking for someone with a passion for digital marketing and a strong understanding of social media platforms to help grow our brand, engage with our community, and drive leads. Key Responsibilities: * Research audience preferences and discover current trends, utilizing strategies such as hashtags, influencers, takeovers, and more. * Create compelling text, image, and video content that drives engagement and is aligned with defined performance goals. * Design social media posts to sustain curiosity and generate buzz around new services and offerings. * Stay current with changes in social media platforms to ensure maximum effectiveness across all channels. * Train staff on the collaborative and effective use of social media to drive lead generation. * Manage online conversations with followers by responding to direct messages, comments, and reviews promptly. * Report on key performance metrics, including engagement, growth, and reach. * Develop and maintain an optimal posting schedule, taking into account web traffic and customer engagement metrics. * Oversee the layout and branding consistency of all social media accounts. * Propose and implement creative strategies for attracting new clients, such as promotions and social media competitions. Requirements: * Proven experience with multiple social media platforms relevant to our business, with the ability to adapt to trending topics and platform changes. * In-depth experience managing Google My Business, including review management. * Strong ability to create engaging and creative content (text, images, videos). * Familiarity with online marketing strategies and diverse marketing channels. * Forward-thinking with the ability to anticipate future digital trends and act proactively. * Excellent communication and interpersonal skills. * Ability to multitask, analyze data, and prioritize tasks effectively. * Experience in developing social media campaigns that drive engagement and customer action. * A background in marketing, new media, or a relevant field is preferred. If you are a social media enthusiast looking for an opportunity to bring your creativity to life while making a tangible impact on a growing fitness brand, we’d love to hear from you!