Social Media & Public Relations Specialist - Abercrombie & Kent USA

Position Summary
As the Social Media & Public Relations Specialist, you will collaborate closely with global stakeholders to support A&K’s brand presence across social media platforms. Additionally, you will assist the U.S. PR team in cultivating press contacts to maximize exposure for A&K’s products and destinations in key North American trade and consumer media outlets.


Responsibilities and Accountabilities

Social Media Management (70%):

• Execute content scheduling, daily posting, community management, and reporting across social media platforms, ensuring alignment with brand messaging, marketing goals and global organic social strategies.
• Collaborate with stakeholders to assist with the development of global social media calendars and support content creation.
• Provide input on briefs to highlight priority products for the U.S. market and support global initiatives.
• Manage trafficking of social media content and collaborate on creative reviews.
• Support on influencer trip arrangements.
• Support Guest Relations and Sales teams in managing third-party review sites, ensuring customer feedback is addressed effectively.

Media Relations (30%):

• Own the tracking and analysis of media coverage using tools like Meltwater for the U.S. market.
• Support press travel coordination and logistics, ensuring smooth experiences for journalists and influencers.
• Assist with responding to media requests for the U.S. source markets and ensuring timely and accurate communication.
• Manage the PR-related content on the A&K website including press releases, photo library, and awards
• Provide crisis communication support, including tracking media inquiries and monitoring social media activity.
• Process and track invoices.  

Requirements

Education and Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or similar is required.
• At least 2-3 years of experience in social media management, particularly within a corporate or agency environment, with a proven track record of growing and engaging social media audiences.
• Experience within the travel industry, or in marketing a luxury brand, is preferred. 
• Experience in using social media management tools (e.g. Brandwatch, Sprout Social, or similar) and analytics platforms (e.g., Meltwater, Google Analytics, Meta Insights) to track and report on performance.

Special Requirements

• Occasional domestic and international travel may be required.
• Non-business hours for company and supplier functions.
• On-call for Crisis Communications situations.