Sports Marketing Manager - Guayaki Yerba Mate
Los Angeles, CA
About the Job
Guayakí is looking for a strategic and visionary Sports Marketing Manager to spearhead and execute the brand's sports strategy! The ideal candidate will have a deep passion for all things sport, exceptional marketing skills, and a proven track record of developing and executing successful marketing campaigns with sports connectivity at the core. This role will be responsible for managing all marketing initiatives related to sports partnerships, events, teams, and athletes – all while driving brand awareness and engagement through innovative strategies. This person will have deep relationships in all aspects of sports including teams, leagues, agents, athletes and agencies.
This role will work closely with the community, communications, partnership, events and creative team(s) to meet overall partnership goals, deliverables and benchmarks. Essential to the position is the ability to relationship build and insert the brand into the evolving sports narrative. We are looking for a strong sports expert who values Guayakí's culture and has a passion for building.
This a hybrid position, and this person will be expected to be in our Venice Beach office at least 2 times a week.
How you'll help:
- Develop and execute comprehensive sports marketing strategies to enhance brand visibility, awareness and engagement within the sports landscape
- Plan, execute, and manage marketing campaigns for sports events, sponsorships, and partnerships.
- Identify and negotiate partnerships with sports organizations, teams, and athletes. Manage and leverage these relationships to maximize brand exposure and awareness.
- Oversee the marketing and promotion at any partner sports events including promotional activities and on-site production.
- Conduct market research and analysis to identify trends, opportunities, and target audience preferences. Use insights to refine sports marketing strategies and tactics.
- Collaborate with internal team and external partners to create marketing content.
- Ensure consistent and effective brand messaging across all marketing channels and maintain brand integrity in all sports-related activities.
- Monitor and analyze the performance of sports marketing campaigns and initiatives. Prepare reports and provide actionable insights to improve future strategies.
- Develop and manage sports marketing budget.
- Work closely with cross-functional teams, including sales, communications, growth marketing, creative and catalyst partnership team(s) o align strategies and achieve common goals.
- Work closely with PR team to build and maintain relationships with media outlets, sports influencers, and industry professionals to secure coverage and enhance brand reputation.
What you'll bring to the table:
- Bachelor's degree in Marketing, Sports Management, Business Administration or a related field.
- 4-5 years of experience in sports marketing with a proven track record of successful marketing executions.
- Strong understanding of sports culture, trends and industry; ability to create innovative marketing strategies with sports at the epicenter.
- Excellent communication and interpersonal skills.
- Experience collaborating with multiple key stakeholders across the organization.
- Proven desire and ability to think creatively coupled with strong analytical and problem-solving skills.
- Excellent organizational skills and the ability to prioritize multiple partners, conversations and priorities simultaneously.
- Successful candidate will be a highly motivated self-starter and be able to work both independently and within a team.
- Ability to adapt to a fast-paced, dynamic and evolving environment.
- Previous experience in food, beverage or CPG a plus.
- Ability to travel 30-40% of time.
What we offer:
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
At Guayakí Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate's business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.
As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.
More about who we are:
Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.
Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.
To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com
Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
