Sr Comms & Content Strategist - Textron
Hunt Valley, MD
About the Job
Sr Comms & Content Strategist
Description
_About This Role_
The Sr Content & Communications Strategist will be responsible for developing and executing a multichannel editorial strategy for Textron Systems. Reporting to the Manager, Digital Development, this position is part of Textron Systems’ Strategic Communications & Creative Services team. The Sr Content & Communications Strategist will work closely with a variety of internal stakeholders to understand key business strengths, weaknesses, opportunities and threats, translating these into a unified content strategy covering a multitude of channels including, but not limited to, social media, web and print. Curating contributed content for these channels, as well as leading development of a variety of content, this individual will use key performance indicators to evaluate the performance of content and make strategic recommendations for continuous improvement. This role requires 3-5 years of proven experience, as well as strong cross-functional collaboration with internal and external stakeholders to deliver innovative and measurably successful results.
_RESPONSIBILITIES:_
* Partnership with stakeholders to recommend and execute content that drives brand recognition and positive perception in the marketplace among key stakeholder groups
* Manage segment social media channels and editorial calendar, with due consideration for channel and audience differentiation to achieve expected KPI results and audience growth
* Understand and interpret highly technical information and translate into multiple content types for product lines and capabilities to support brand journalism
* Own website editorial calendar, developing content plans that align with business goals and objectives while working with stakeholders to execute and achieve expected KPI results and audience growth
* Write and edit numerous content types:
* News articles
* Social media content
* Q&As/other brand journalism pieces
* Infographics
* Photo stories
* Listicles
* Use tools like Canva and PlayPlay to produce video and graphic content across multiple channels:
* Reels
* Stories
* Highlights
* Lives
* Video
* Ongoing measurement of KPIs and continuous improvement actions to achieve expected KPI results and audience growth
* Partner with Digital Development Specialist on strategic SEO continuous improvement plan focusing on content development.
* Own and develop social advertising plans across social channels, including Facebook, Instagram, LinkedIn, X & YouTube
* Other as assigned
Qualifications
_REQUIREMENTS_
* Portfolio review
_EDUCATION_
* No less than 3 years of pertinent experience
* Bachelor’s degree or higher in a pertinent field such as Journalism, Communications, Marketing, Fine Arts, Media or Business
_POSITION REQUIREMENTS_
* Superlative verbal and written communication skills
* Strong project management skills and organization
* Superior editing capability and attention to detail
* Graphic design/video editing/software experience commensurate with job responsibilities
* Strategic mindset with ability to turn business imperatives into powerful content campaigns and measurably successful content pieces
* Proactive and action-oriented
* Finds common ground easily with colleagues at all levels and roles
_How We Care_
At Textron Systems, our talented people make us successful.We promote an inclusive environment where we value individuality, differences, and unique perspectives.
Our Company is committed to offering employees opportunities to grow and develop. Our benefits and compensation packages are designed to help our talented employees excel and achieve their goals, so they can make a difference every day in and outside of the workplace. Below are just a few examples!
- Flexible Work Schedules
- Education Assistance
- Employee Resource Groups (ERGs)
- Career Development & Training Opportunities
- Wellness Program (including Fitness Reimbursement)
- Medical, Dental, Vision & 401(K) with Company Funding
- Paid Parental Leave
_Are you a Military Veteran?_
Textron's products and services are trusted everyday by those who protect our country.We are dedicated to hiring these Veterans and aim to translate their skills to make an impact on our Company.
EEO Statement
Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.
Recruiting Company: Textron Systems
Primary Location: US-Maryland-Hunt Valley
Job Function: Communications
Schedule: Full-time
Job Level: Individual Contributor
Job Type: Experienced
Shift: First Shift
Travel: Yes, 10 % of the Time
Job Posting: 10/25/2024, 12:00:00 AM
Job Number: 328326
Description
_About This Role_
The Sr Content & Communications Strategist will be responsible for developing and executing a multichannel editorial strategy for Textron Systems. Reporting to the Manager, Digital Development, this position is part of Textron Systems’ Strategic Communications & Creative Services team. The Sr Content & Communications Strategist will work closely with a variety of internal stakeholders to understand key business strengths, weaknesses, opportunities and threats, translating these into a unified content strategy covering a multitude of channels including, but not limited to, social media, web and print. Curating contributed content for these channels, as well as leading development of a variety of content, this individual will use key performance indicators to evaluate the performance of content and make strategic recommendations for continuous improvement. This role requires 3-5 years of proven experience, as well as strong cross-functional collaboration with internal and external stakeholders to deliver innovative and measurably successful results.
_RESPONSIBILITIES:_
* Partnership with stakeholders to recommend and execute content that drives brand recognition and positive perception in the marketplace among key stakeholder groups
* Manage segment social media channels and editorial calendar, with due consideration for channel and audience differentiation to achieve expected KPI results and audience growth
* Understand and interpret highly technical information and translate into multiple content types for product lines and capabilities to support brand journalism
* Own website editorial calendar, developing content plans that align with business goals and objectives while working with stakeholders to execute and achieve expected KPI results and audience growth
* Write and edit numerous content types:
* News articles
* Social media content
* Q&As/other brand journalism pieces
* Infographics
* Photo stories
* Listicles
* Use tools like Canva and PlayPlay to produce video and graphic content across multiple channels:
* Reels
* Stories
* Highlights
* Lives
* Video
* Ongoing measurement of KPIs and continuous improvement actions to achieve expected KPI results and audience growth
* Partner with Digital Development Specialist on strategic SEO continuous improvement plan focusing on content development.
* Own and develop social advertising plans across social channels, including Facebook, Instagram, LinkedIn, X & YouTube
* Other as assigned
Qualifications
_REQUIREMENTS_
* Portfolio review
_EDUCATION_
* No less than 3 years of pertinent experience
* Bachelor’s degree or higher in a pertinent field such as Journalism, Communications, Marketing, Fine Arts, Media or Business
_POSITION REQUIREMENTS_
* Superlative verbal and written communication skills
* Strong project management skills and organization
* Superior editing capability and attention to detail
* Graphic design/video editing/software experience commensurate with job responsibilities
* Strategic mindset with ability to turn business imperatives into powerful content campaigns and measurably successful content pieces
* Proactive and action-oriented
* Finds common ground easily with colleagues at all levels and roles
_How We Care_
At Textron Systems, our talented people make us successful.We promote an inclusive environment where we value individuality, differences, and unique perspectives.
Our Company is committed to offering employees opportunities to grow and develop. Our benefits and compensation packages are designed to help our talented employees excel and achieve their goals, so they can make a difference every day in and outside of the workplace. Below are just a few examples!
- Flexible Work Schedules
- Education Assistance
- Employee Resource Groups (ERGs)
- Career Development & Training Opportunities
- Wellness Program (including Fitness Reimbursement)
- Medical, Dental, Vision & 401(K) with Company Funding
- Paid Parental Leave
_Are you a Military Veteran?_
Textron's products and services are trusted everyday by those who protect our country.We are dedicated to hiring these Veterans and aim to translate their skills to make an impact on our Company.
EEO Statement
Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.
Recruiting Company: Textron Systems
Primary Location: US-Maryland-Hunt Valley
Job Function: Communications
Schedule: Full-time
Job Level: Individual Contributor
Job Type: Experienced
Shift: First Shift
Travel: Yes, 10 % of the Time
Job Posting: 10/25/2024, 12:00:00 AM
Job Number: 328326
Source : Textron
