Sr Marketing Strategist - HCA Healthcare

Description

Introduction

Last year our HCA Healthcare colleagues invested over 156,000 hours volunteering in our communities. As a Sr Marketing Strategist with HealthTrust Workforce Solutions you can be a part of an organization that is devoted to giving back!

Benefits

HealthTrust Workforce Solutions, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
  
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  
• Family support through fertility and family building benefits with Progyny and adoption assistance.
  
• Referral services for child, elder and pet care, home and auto repair, event planning and more
  
• Consumer discounts through Abenity and Consumer Discounts
  
• Retirement readiness, rollover assistance services and preferred banking partnerships
  
• Education assistance (tuition, student loan, certification support, dependent scholarships)
  
• Colleague recognition program
  
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

Would you like to unlock your potential with a leading healthcare provider dedicated to the growth and development of our colleagues? Join the HealthTrust Workforce Solutions family! We will give you the tools and resources you need to succeed in our organization. We are looking for an enthusiastic Sr Marketing Strategist to help us reach our goals. Unlock your potential!

Job Summary and Qualifications

Job Title: Senior Marketing Strategist

Location: Sunrise, FL; Hybrid

Position Type: Full-Time

About Us:

HealthTrust Workforce Solutions (HWS) is a leading healthcare staffing company and a wholly owned subsidiary of HCA Healthcare, the largest healthcare network in the country. We work closely with HCA and our other client partners to ensure the nation’s acute healthcare facilities have the right nurses and clinicians to make a difference in their communities. At HWS, we believe healthcare is not defined by the four walls in which it is practiced. It is defined by its people, and we pride ourselves on crafting opportunities that expand skill sets, broaden career horizons, provide economic stability, and cultivate personal growth.

Job Summary:

We are seeking a creative and detail-oriented Senior Marketing Strategist to join our marketing team. The Senior Marketing Strategist will play a crucial role in ensuring the consistent representation of our brand across all marketing channels and touchpoints and facilitating brand initiatives from a broader scale. They will also be instrumental in strategy development and campaign execution. This position requires a passion for branding, digital marketing, reporting, exceptional organizational skills, and the ability to collaborate with cross-functional teams.

Key Responsibilities:

1. Brand Management: Assist in developing and maintaining brand guidelines to ensure a cohesive and consistent brand identity. Collaborate with other members of the marketing team to implement brand strategies across various platforms and campaigns.

2. Oversight & Team Collaboration: Serve as team lead and initial source of escalation for in-office counterparts, including Brand Coordinator and Community Outreach Coordinator. Work directly with marketing leadership to plan strategies and confidently engagement with company leadership on initiatives.

3. Content Creation: Contribute to the creation of brand-specific content, including graphics, visuals, social media content and written materials, taking ownership of specific types or pieces of content as designated. Ensure that all content aligns with the established brand guidelines.

4. Market Research: Conduct research on industry trends, competitive analysis, and customer insights to inform brand strategies to ensure our brand is best-in-market.

5. Brand Audits: Monitor and audit brand touchpoints to identify any inconsistencies and areas for improvement.Propose and implement corrective actions in collaboration with other team members as needed.

6. Strategy Development: Collaborate with channel marketing and platforms to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results.

7. Campaign Execution: Partner digital marketers, recruitment teams and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions.

8. Reporting: Track and report on the effectiveness of branding initiatives and campaigns.Provide insights and recommendations for brand improvement based on data analysis.

9. Collaboration: Collaborate with cross-functional teams, including recruitment and department leaders, IT, project management, external vendor partners, and other members of the marketing department, to ensure brand efforts align with overall marketing strategies and business needs. Communicate brand guidelines and expectations to internal and external stakeholders as needed.

Qualifications:

· Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent work experience)

· Proven experience in marketing, brand management or a similar role

· Strong understanding of digital marketing and branding principals

· Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot, etc.)

· Proficiency in presentation preparation in Power Point

· Excellent written and verbal communication skills

· Highly organized with strong project management abilities

· Ability to multitask and meet deadlines in a fast-paced environment

· Creative thinking and problem-solving skills

· Attention to detail and a commitment to brand consistency

· Knowledge of healthcare and/or staffing is a plus

Benefits:

· Competitive salary

· Health, dental, and vision insurance

· 401(k) retirement plan with employer matching

· Opportunities for professional development and growth

· A collaborative and creative work environment

Are you looking for a healthcare career that offers opportunities for personal and professional growth? Look no further than HealthTrust Workforce Solutions. At HealthTrust, we believe that healthcare is all about people - those who provide it and those who receive it. As a wholly-owned subsidiary of HCA Healthcare and a preferred partner to thousands of top-performing hospitals, we are the largest managed services provider in the healthcare industry. With over 28,000 professionals placed in healthcare roles each year, we take pride in expanding skill sets, broadening career horizons, providing economic stability, and cultivating personal growth. Join us and pave the way for a fulfilling healthcare career.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"There is so much good to do in the world and so many different ways to do it."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

Be a part of an organization that invests in you! We are reviewing applications for our Sr Marketing Strategist opening. Qualified candidates will be contacted for interviews. Submit your application and help us raise the bar in patient care!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.