Sr. HubSpot Strategist - Instrumental Group

Although you may see the role as Sr. HubSpot Strategist, here at Instrumental Group we call them Sr. Solutions Architects. 

Come join our award winning culture! Instrumental Group was awarded Inc. Best Workplaces of 2024! 

Instrumental Group is looking for a true HubSpot strategic implementation expert to help our team lead client engagements to configure state-of-the-art Customer Experience (CX) Systems. If you love HubSpot and want to spend your leading the architecture of amazing and diverse systems, this is the job for you.

As a Sr. Solutions Architect, you'll lead the system discovery process, design the ideal HubSpot-centered system, configure to specification, and train stakeholders to operate successfully. Simply put, you'll get to design and build our clients’ HubSpot applications toward total organizational alignment. The ability to effectively align CRM, marketing, sales, and CX systems is required to succeed in this position. Delivering lead intelligence to sales, closing the attribution loop, and creating the ideal buying experience is paramount to providing value to the organization and our clients.​

In this role, you'll get to:

• Serve as the lead advisor to clients, helping them to achieve their desired objectives with HubSpot
• Evaluate marketing and sales requirements, current tech stack, and business objectives to define their ideal system configuration.
• Define the future state processes and the customer journey(s) that will govern how to implement HubSpot effectively.
• HubSpot configuration, including data capture & collection, automation engineering, database segmentation, CRM configuration, campaign setup, technical integrations, attribution & reporting, and user adoption activities.
• Stay abreadth of the latest product updates from HubSpot.
• Create and execute complex nurture or drip campaigns to improve engagement.
• Create tracking campaigns that support the measurement of demand gen efforts.
• Implement a marketing and sales system strategy that streamlines data flow that enables sales with lead intelligence they can use to have more effective conversations with prospects.
• Optimize lead hand-off and opportunity nurturing processes through the sales funnel by injecting automation and data capture mechanisms.
• Establish closed-loop analytics between marketing and sales to understand how our inbound. marketing activity turns into customers, and continually refine our process to convert customers.

We are looking for people who:

• Absolutely love HubSpot.
• Demonstrate persistence. You should crave the opportunity to solve new problems every day and won't give up when you don't know the answer right away.
• Have excellent written and verbal customer-facing and communication skills.
• Get energized by helping others learn and achieve.
• Can manage multiple engagements and deliverables simultaneously and ensure successful and timely completion.
• Have significant experience with HubSpot and the inbound marketing methodology.
• Can find creative ways to meet advanced customer needs.
• Love solving complex problems and hate the mundane.
• Experience working in all HubSpot HUBs.
• Deal with pressure and deadlines well.
• Work hard autonomously.
• Add value when presented with unique opportunities.
• Be hungry to learn and achieve.
• Prioritize and balance effectively.
• Solve for the client and roll up your sleeves to get work done.

Technical Competencies

• Relevant HubSpot certifications.
• Fundamental understanding of CRM and marketing automation platforms.
• Basic understanding of API integrations.
• Experience with CRM Development utilizing React is a big value.
• Maybe you geek out with custom code actions and programmable automation, that would help.
• Experience working in Salesforce, Dynamics, and solutions like Zapier is a big plus too.

Social Skills

• Great skills in front of clients and managing stakeholder alignment through the discovery process.
• Ability to command a conversation and hold project contributors accountable.
• Work and communicate really well with others.
• Work really hard without someone looking over your shoulder.
• Ability to manage tasks and deliverables.
• Add value when presented with unique opportunities.
• Be hungry to learn and achieve.

Qualifications & Work Experience

• 4-9 years of relevant work experience.
• BA/BS degree or equivalent working experience.
• Deep HubSpot experience and expertise.
• Track record of consultative success with clients.
• Excellent written and verbal communication skills.
• Adept at task prioritization, working cross-functionally while never losing sight of the core purpose behind your work.
• Ability to set and run an agenda, lead pointed conversations, and keep clients on task.

We look forward to reviewing your application!

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