Sr. Manager - Content Strategy - Comcast Corporation
Philadelphia, PA
About the Job
Job Summary
Team Overview: The Digital Marketing Experience Group of Comcast Business is transforming how new and existing Small, Mid-Market, and Enterprise business prospects and customers establish and grow a long-lasting relationship with Comcast. The Comcast Business Experience Design (XD) team collaborates closely with Sales, Product Management, Customer Experience, Brand, Communications, Development, and other Marketing counterparts to define and design the end digital product, with a stellar customer experience at the forefront of every decision. As part of this group, the Content team is focused on creating engaging customer-facing content, storytelling, and narratives for our digital properties. Position Description As a Sr. Manager of Content Strategy on the Experience Design team, you’ll report to the Executive Creative Director and will lead development of website content, responsible for bringing the Comcast Business experience vision and strategy to life across our end-to-end prospect and customer journeys focusing on our website – ComcastBusiness.com. We are looking for an experienced strategic content leader who can bring our Comcast Business narrative to life digitally, while understanding and championing the nuances and collaboration between experience design, marketing, and product development to produce content that drives business growth and results. This leader will manage a small but mighty group of content designers and UX writers focused on the acquisition user experience, and will be highly connected to the Brand Marketing content and thought leadership teams, acting as a lead connector across organizations to drive a full omnichannel prospect and customer lifecycle. This position requires experience in digital content strategy, content marketing, information architecture, copywriting & editing, and people management. The right candidate is an organized, self-motivated, independent thinker with wide-ranging strategic content, storytelling, and UX copywriting skills.Job Description
What You’ll Do:
Lead the overarching experience storytelling for the Comcast Business website.
Lead the development of strategic content plans in conjunction with product roadmaps.
Contribute to the team’s overall understanding of our products and user behavior, specifically from a narrative perspective.
Champion the Comcast Business brand, voice and tone across the website working in close partnership with the Marketing Communications and Brand teams.
Lead a team of UX copywriters in the strategic planning and delivery of day-to-day deliverables, including creative briefs, copydecks, content audits and site tagging.
Is hands on with writing and editing copy when needed.
Work with the legal team to ensure a smooth legal review process of copy and experiences.
Partner seamlessly with key stakeholders across marketing, sales, brand, legal, design, and product owners.
Ensure cohesion and consistency of quality across all deliverables.
Partner closely with experience designers to ensure a useable, easily understandable digital product that converts.
Partner closely with Thought Leadership content creators (both internal and at agencies) to ensure appropriate content is created for the website that satisfies the needs of our prospects and customers.
Conduct or manage site content audits or content inventories to assess the value, organization, and consistency of existing content.
Qualifications and Skills
5+ years direct people management experience in content design, content marketing, UX content strategy, or UX writing.
8+ years experience within content design, content marketing, UX content strategy, or UX writing.
A track record and passion for managing, mentoring, or helping content designers and copywriters grow in their field.
Strong systems thinking and the ability to apply content design across a larger ecosystem.
Experience in the creation, rollout, and adoption of modular content systems focused on personalization and segmentation needs.
The ability to develop and present narratives, create strong partnerships, and build support for the team.
Experience in optimizing website content for SEO.
Experience leading in complex, matrixed org structures at large, diverse organizations.
Outstanding writing and communication skills, and a sharp attention to detail.
Experience crafting and governing content standards, terminology, and UX writing efforts at a company with digital products.
Bachelor’s Degree or Equivalent.
Content Management System experience is a plus.
Excellent written and verbal communication skills.
Additional Request
Please provide a portfolio or examples of website or other writing samples in context of their final experience.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
