Sr. Manager, Creative Strategist at Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream ofFree medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The Opportunity This position works out of our Willis Tower, Chicago, IL location in the PA Public Affairs Division.The Senior Manager, Creative Strategist will oversee the development of creative briefs that transform marketing strategies into relatable, elevated, and smart creative outputs. You’ll inspire creative solutions and spark ideas that help Abbott’s audience connect more deeply with the brand. Additionally, the Senior Manager, Creative Strategist will drive cross-functional storytelling by identifying cultural events, trends and consumer mindsets. You’ll partner with key cross-functional teams to develop strategically driven creative campaigns and content that attracts, engages, and activates target audiences, while increasing Abbott’s share of voice and brand awareness metrics.  Manage day-to-day marketing programs and activities so that they meet the organization's short and long-term business objectives, comply with regulations and standards, and protect the organization's public reputation.What You’ll Work OnWork with senior business and creative leaders to define and develop current and future campaigns through the lens of a connected consumer journey.  Collaborate with creative leaders in the manifestation and articulation of innovative ideas through presentations of creative strategies, proof of concept, prototypes and well-articulated, persuasive narratives.  Champion and influence the development of ideas that reinforce the values of the Abbott brand.  Inspire the team to create game-changing ideas and work that shape the future of advertising.  Be a thought leader on how mobile technology and AI are fundamentally changing consumer behavior and brand marketing.  Display a passion for understanding people and desire to uncover new consumer behavior across various industries and platforms.  Research and have your finger on the pulse of culture, technology, and business to distill insights that will drive media product innovation.  Facilitate strategic and creative workshops with cross-functional teams in the development of creative product, campaigns and content strategies.  Manage the development and execution of creative strategy that attracts, engages, and activates our target audience. They are digitally-savvy and love engaging in meaningful conversations.  Think outside of the box to actively seeks opportunities and propose solutions.  Partner in the strategic development of compelling digital and social media marketing campaigns that align with product launches, seasonal moments, or larger initiatives.  Inform the team with high-quality, engaging content that inspires the team to build meaningful connections and encourages consumers to take action. Required QualificationsA bachelor’s degree in communications, business, marketing or related field is required.More than 8 years of experience in marketing, with at least 6 years in a high-level communications environment within a corporate / team environment or marketing agency preferredAble to achieve results within a rapidly changing, fluid and highly matrixed environmentDeep understanding of the current consumer and \media landscape globallyCandidates must have a track record of excellent professional writing, communication, and project management skills with the ability to manage multiple projectsAbility to and experience in thinking ‘outside the box’ when it comes to strategic product communications and creativePositive, can-do attitude; ability and willingness to do what is needed to get a job done.Lead from the front while also growing and motivating team members.* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $125,300.00 – $250,700.00. In specific locations, the pay range may vary from the range posted.Job SummaryJob number: 31097987Date posted : 2024-09-23Profession: MarketingEmployment type: Full time