Sr. Marketing Specialist - Lifecycle - Yami

About Yami:

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

• 401(k) matching
  

• Health insurance: medical, vision, and dental
  

• Paid time off (PTO): vacation, sick, and holidays
  

• On-site gym/pool and game rooms
  

• Employee discount
  

• Coffee and snacks
  

• $70K and above
  

Job Summary:

In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.

Job Responsibilities:

• Execute strategic channel programs including email, push, SMS, in-app marketing, and promotional campaigns that drive revenue growth & engagement for launches, promotions & cross-sells/up-sells
  

• Own performance tracking and reporting for all lifecycle channels 
  

• Proactively identify opportunities for improvement & keep track of the customer lifecycle-based behavioral data analysis
  

• Design and conduct A/B & multivariate testing to deliver insights including subject lines, content, cadence, segmentation, and timing
  

• Work closely with the ESP provider to provide & clarify requirements for the development team
  

• Manage marketing automation to ensure accuracy & effectiveness
  

• Work with the Development Team on maintenance & ongoing  improvement of web analytics as well as tagging methodologies
  

Qualification (Required):

• Bachelor’s degree
  

• In-depth knowledge of data workflows, customer segmentation, automation, personalization, e-commerce experimentation and marketing best practices
  

• 3+ years of experience in a retention, marketing operations, or lifecycle marketing
  

• Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base
  

• Exceptional attention to detail and strong interpersonal skills
  

• Experience with Iterable or similar marketing platforms is preferred
  

• Self-motivated with the ability to work independently
  

• Bilingual in English & Mandarin
  

Qualification (Preferred):

• Familiarity with Asian brands 
  

• E-commerce or online retail experience