Sr. Product Marketing Manager - HealthStream, Inc

HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.

HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare's #1 platform. We streamline everyday tasks while improving performance, engagement, and safety - fostering a workplace where people flourish, and care thrives.

Why Join Us

At HealthStream, you'll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.

Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care - a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.

We're proud of our values-forward culture that offers our people:

• Mission-oriented work
  
• Diverse and inclusive culture
  
• Competitive Compensation & Bonuses
  
• Comprehensive Insurance Plans
  
• Mental and Physical Health Support
  
• Work-from-home flexibility
  
• Fitness Center Reimbursements
  
• Streaming Good time off for volunteering
  
• Wellness workshops
  
• Buddy Program for new HealthStreamers
  
• Collaborative work environment
  
• Career growth opportunities
  
• Continuous learning opportunities
  
• Inspiring workspaces to collaborate and connect with other HealthStreamers
  
• Free employee parking at our Resource Centers in Nashville, Boulder and San Diego
  

At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN, Boulder, CO, and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.

We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

Position Information

Position Overview

The Senior Product Marketing Manager (SPMM) at HealthStream is a pivotal leader in shaping the strategic direction and implementation of comprehensive go-to-market strategies for our innovative products and services. This role demands a visionary approach to marketing, a deep understanding of market dynamics, and a passion for collaboration. The SPMM will work closely with the Director Product Marketing and maintain a strong connection with business leaders including VPs and SVPs, ensuring that the marketing efforts align seamlessly with overarching business objectives.

Key Responsibilities

You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.

• Strategic Leadership: Develop and execute robust go-to-market strategies and marketing campaigns that effectively communicate the value of HealthStream's offerings to target audiences.
  

• Cross-Functional Collaboration: Partner with Product Management, Sales, Customer Service, Implementations, and Creative teams to ensure strategic alignment and support in achieving business goals.
  

• Market Research and Insights: Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies, ensuring a clear and differentiated market presence.
  

• Messaging and Positioning: Craft compelling messaging and positioning frameworks that resonate with buyer personas, driving engagement and conversion across multiple channels.
  

• Sales Enablement: Equip sales teams with the necessary tools and collateral, including presentations, case studies, and product sheets, to effectively nurture leads and close deals.
  

• Budget Management: Oversee marketing budgets, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
  

• Performance Metrics and Analysis: Own and achieve key performance indicators (KPIs) for products, including MQLs, SQLs, pipeline growth, and marketing-generated NOV.
  

• Campaign Execution: Collaborate with the performance marketing team to design and implement strategic campaigns across various channels such as email, SEM/SEO, social media, digital advertising, account-based marketing (ABM), content marketing, and webinars.
  

• Influence Stakeholders: Demonstrate the ability to make decisions and influence stakeholders independently, driving alignment and support for marketing strategies
  

• Innovation and Continuous Improvement: Stay abreast of industry trends and innovations to identify new opportunities for HealthStream's growth and competitive advantage.
  

• Leadership and Development: Lead and manage junior team members, fostering a culture of creativity, collaboration, and continuous improvement within the marketing department.
  

Qualifications

Requirements

• A mandatory minimum of 5 - 7years' experience in B2B marketing or SaaS based company.
  

• Successfully spearheaded the marketing efforts and GTM strategy for a minimum of 10 product launches that achieved proven growth
  

• Understands how to leverage the Martech stack and tools to improve and scale performance
  

• Experience using multiple analytics tools like Google Analytics, Power BI, Tableau, etc. to ensure we're focusing on data-driven results.
  

• Degree in marketing, communications or related field preferred.
  

• Some Healthcare experience or agency experience preferred but not required.
  

Qualifications

• Exceptional communication and presentation skills, with a talent for storytelling that captivates and converts
  

• Strong analytical skills with the ability to translate complex data into actionable insights.
  

• Experience in managing and influencing cross-functional teams ina fast-paced, dynamic environment.
  

• A strategic thinkinger with a strong execution focus
  

• Excellent organizational skills with a proven record of managing multiple projects simultaneously and an attention to detailed.
  

• An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.
  

• The ability to manage relationships internally and externally is expected.
  

• A team player that is willing to jump in and help when needed.
  

Benefits

HealthStream offers a comprehensive benefits package to eligible employees, including:

• Medical, Dental and Vision insurance
  
• Paid Time Off
  
• Parental Leave
  
• 401k and Roth
  
• Flexible Spending Account
  
• Health Savings Account
  
• Life Insurance
  
• Short- and Long-Term Disability
  
• Medical Bridge Insurance
  
• Critical Illness Insurance
  
• Accident Insurance
  
• Identity Protection
  
• Legal Protection
  
• Pet Insurance
  
• Employee Assistance Program
  
• Fitness Reimbursement
  

Are you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.