Sr. Product Marketing Manager, Traffic/Performance Marketing - Devices, NA Sales & Marketing - Amazon

Description Amazon Devices-the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines-is seeking a high-performing, innovative, experiences, results-oriented and customer-obsessed, Senior Product Marketing Manager. As a Sr. Product Marketing Manager in the Online Experience team, you will focus on how we optimize the customer shopping experience across our expanding portfolio of Devices. You will leverage customer research and data, partnering across product line and creative teams to construct targeted tests around the most relevant content for specific groups of shoppers. Additionally, you will innovate to raise the bar on our testing knowledge base across a range of channels, including detail pages, the Amazon homepage, email, onsite search and other online channels. You will lead automated marketing channels and drive web site traffic, maximize device sales and improve customer experience. You will test, build, automate and scale performance marketing initiatives across traffic channels that benefit all of Devices. This is a unique opportunity to drive growth for our Devices business. In this role, you will work with central business and engineering teams to build automated advertising technology, assess marketing capabilities, own an experimentation strategy, and undertake detailed data analysis. You will work in a highly collaborative environment, partnering with other Devices product lines and internationally to share best practices and coordinate on new hypothesis for how to help customers discover the right product. You will conceive and propose new strategies and concepts, and guide those projects to completion. To achieve your goals, you will become a subject matter expert on our business and author team communications to key stakeholders. The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in consumer product marketing, merchandising and testing, demonstrated ability to drive website optimization and conversion in both mobile and online channels, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will embody and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape. The position is based in Seattle, covering the North America region. About the team This team is one of the fastest growing marketing teams in Amazon Devices and is chartered to launch products and improve the customer experience while increasing Amazon Device sales and engagement. We refuse to accept constraints, internal or external, and have strong bias for action and ownership. Core Responsibilities: - Develop deep channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders. - Translate channel insights into test plans, product/feature proposals, and opportunities for optimization. - Define creative, high quality, and clear product roadmaps based on channel strategy and vision. - Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application. - Manage prioritization and trade-offs among customer experience, performance and operational support load. - Create buy-in for the product vision both internally and across key partners. - Proactively identify and resolve issues that may impair the team's ability to meet strategic, financial, and technical goals. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches Preferred Qualifications - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.