US Velsipity Consumer Marketing Director - Pfizer
New York City, NY
About the Job
Why Patients Need You:
Velsipity, a priority brand for Pfizer, is a novel S1P receptor modulator that received FDA approval in October 2023 for the treatment of adults with moderate to severe Ulcerative Colitis. The role of US Velsipity Consumer Marketing Director is a tremendous opportunity to join an agile, innovative and groundbreaking group of colleagues.
Given the substantial unmet need for UC patients, the robust product profile, and our history in the GI therapeutic area, we project this product to become a significant revenue contributor within the portfolio. A critical element of a successful launch in this crowded category is to continue driving awareness of Velsipity as an oral advanced therapy option, which is highlighted within our synergistic Consumer and HCP campaigns.
What You Will Achieve:
The US Velsipity team is comprised of a talented and diverse group of colleagues with a growth mindset and a desire to purposefully innovate. With several Pfizer Firsts under our belt, we remain focused on building an excellent, innovative brand with patients at the center of our mission. This is a tremendous opportunity for an experienced consumer marketer to lead several Pfizer-first, bold initiatives and demonstrate significant leadership across the marketing and cross functional team.
The Consumer Marketing Director, Velsipity, will lead the development of insights-driven, direct to consumer advertising campaigns, patient materials, media budget and holistic tactical plan across the omnichannel ecosystem, including Digital TV/Video.
This position will report to the US Velsipity Consumer Lead and will work closely with cross-functional colleagues and external vendors.
How You Will Achieve It:
- Develop best-in-class Consumer advertising campaigns, aligned with consumer strategy, to drive patient awareness and action.
- Support development and execution of insights-driven, short- and long-term consumer strategy and tactics.
- Develop and execute branded consumer tactics across omnichannel ecosystem (including Digital TV/Video). Manage campaign evolution.
- Deepen and elevate CoLab, CMO and Velsipity integration, both strategically and tactically.
- Lead media strategy, budget and plan across omnichannel ecosystem, including innovation.
- Lead analysis and development of future EPC audience segmentation builds in close collaboration with ISE and CoLab.
- Develop holistic learning and measurement plan, monitoring key metrics to evaluate the implementation and ROI of key patient marketing initiatives and optimize accordingly to maximize plan output.
- Collaborate with the US HCP and Access teams and I&I teams to identify ways to improve patient outcomes and ensure cohesion across customers.
- Champion innovation, seek learnings from other brands and other industries to elevate and amplify approach.
- Serve as a mentor for other marketers on the team.
Basic Qualifications:
- 10+ years of broad pharmaceutical experience.
- Bachelor's degree required.
- US Consumer brand marketing experience is required.
- Demonstration of strategic and tactical marketing capabilities with proven creative and analytical/problem solving skills.
- Strong team player.
- Prior experience with TV/Video production and OPDP submissions.
- Proven track record of working cross-functionally and driving cross-functional groups to alignment and action.
- Strong business acumen with proven communication skills for a wide variety of audiences, including senior leadership.
- High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate.
Preferred Qualifications:
- MBA preferred
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
- US role based in New York or Collegeville
- Travel of up to 20% of the time
Other Job Details:
- Last day to apply: October 1, 2024
The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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