VP, Growth Marketing - Justworks
New York City, NY
About the Job
Who We Are
At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you'll fit right in.
Who You Are
Justworks is seeking a visionary VP, Growth Marketing to lead our comprehensive growth strategy. This strategic role will drive growth throughout the customer journey—from top of funnel awareness to conversion optimization to upsells to referrals. You will oversee a team that includes field marketing, events, paid media, performance marketing, SEO, website optimization, and lifecycle marketing. The ideal candidate will spearhead innovative marketing strategies to drive business growth via acquisition, conversion, and expansion for prospects and customers across our product suite. Working cross-functionally with product, design, sales, and marketing, you will develop and implement data-driven growth initiatives.
Your Success Profile
What You Will Work On
- Strategic Leadership: Develop and implement a comprehensive growth marketing strategy that integrates field marketing, paid media, events, performance marketing, website optimization, and lifecycle marketing.
- Team Management: Lead and expand a current team of ~20 high-performing marketers, fostering a culture of creativity, collaboration, and accountability.
- Field Marketing and Events: Develop and execute field marketing strategies that increase brand visibility and direct engagement with potential clients through local events, workshops, and trade shows.
- Paid Media: Oversee all paid performance media investments including paid search, paid social, programmatic display, and affiliate marketing. Align investments to achieve company growth objectives.
- CRO/Funnel: Own the company website experience for optimizing traffic in our funnel as it pertains to best user experience, lead capture, converting prospects to leads and SEO growth
- Lifecycle Marketing: Develop and implement lifecycle marketing strategies that enhance customer retention and maximize customer lifetime value.
- Data-Driven Insights: Utilize analytics to monitor, adjust, and report on the performance of marketing initiatives, translating data into actionable growth strategies.
- Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources across all growth marketing channels.
- Cross-Functional Collaboration: Work closely with sales, product, ops, and customer service teams to align marketing strategies with company goals and customer needs, identifying cross and upselling opportunities to drive growth.
How You Will Do Your Work
As VP, Growth Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:
- Customer focus - builds strong customer relationships and delivers customer-centric solutions.
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
- Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
- Results-driven - consistently achieves results, even under difficult circumstances.
- Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You're an active listener, treat people respectfully, and strongly desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You're curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You're committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You're honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: "Everything should be made as simple as possible, but no simpler."
Qualifications
- Minimum of 15 years of experience in marketing with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing (B2B / B2B2C preferred, payroll or finance a plus)
- Proven track record of scaling business growth through innovative marketing strategies.
- Strong leadership skills with the ability to drive a team towards high performance and excellence.
- Excellent analytical skills with an ability to interpret extensive data to make actionable decisions.
- Outstanding communication and interpersonal skills, capable of fostering strong relationships both internally and externally.
- Deep understanding of the latest marketing trends and technologies, including digital marketing tools and platforms.
- Experienced working in a fast-paced, startup environment
- Possess strong leadership and management skills
- Proficiency with SQL and Tableau is a plus.
The base wage range for this position based in our New York City Office is targeted at $285,000.00 - $325,000.00 per year.
Justworks may offer relocation support to an eligible candidate moving to our NY office for this role. Please note this assistance will cover the costs of relocation, subject to specific limitations and conditions detailed in the applicable relocation agreement.
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Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks' Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
