VP Marketing Automation Operations Manager at Wintrust Financial

Wintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank subsidiaries with over 170 banking locations in the greater Chicago and southern Wisconsin market areas. Additionally, Wintrust operates various non-bank business units including commercial and life insurance premium financing, short-term accounts receivable financing, out-sourced administrative services, mortgage origination and purchase, wealth management services and qualified intermediary services for tax-deferred exchanges.

Why join us?

• An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 10 years) and Employee Recommended award by the Globe & Mail (past 6 years)

• Competitive pay and discretionary or incentive bonus eligible

• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few

• Promote from within culture

Why join this team?

• This position has the opportunity to interface with and have a positive impact on multiple areas of Wintrust's business

• We hold ourselves accountable to high standards, share wins, operate ethically, and have fun

Position Overview

The Marketing Technology Digital Operations Manager serves as a subject matter expert in marketing automation and website authoring operations to support multiple business areas, but primarily Corporate Marketing. They are accountable for ensuring the day-to-day operations of the Adobe Campaign Classic marketing automation platform, creating marketing automation campaigns, and supporting the continued enhancement of the platform.  They would also be responsible for overseeing website updates and operations for Wintrust’s 80+ different websites leveraging Adobe Experience Manager.  Oversight of Adobe Experience Manager for this role is limited to Content Authoring and management of the Content Authoring team. This individual will be collaborating with the Website Software Engineering Manager and their teams, and collectively develop and help manage a roadmap for Application Development as well, though the traditional development work is outside the scope of responsibilities for the role.

This individual will work closely with other team members, business resources, and stakeholders across the enterprise to support digital marketing efforts.

It is the responsibility of the Marketing Technology Digital Operations Manager to serve in an ongoing partnership with customers, maintaining in-depth knowledge of business operations, strategies, information requirements, and priorities. The group is tasked with building positive and active partnerships across the client enterprise, taking leadership roles in clarifying and communicating vision for how the group can serve the client’s needs.  The Marketing Technology Digital Operations Manager helps drive initial customer needs analyses, ensures customer requests are compatible with IT’s technical direction, helps to prioritize needs enterprise-wide, and participates with customers and other IT groups in the development of annual and long-term system plans. 

Based on knowledge of assigned customers’ businesses, the Marketing Technology Digital Operations Manager is proactively identifying opportunities to apply technologies to business processes. They inform and advise customers on information systems technologies, their functionalities, benefits, risks, and implementation requirements, and provide services such as facilitating priority setting and brokering contracts on behalf of customers.

Incumbents in this position are challenged to develop and maintain credibility and effective working relations with both customer management and IT personnel in a way that demonstrates an understanding of business problems, IT strategies, issues, and priorities. These positions require forward-thinking individuals who seek opportunities to apply technology to improving business processes within strategic system goals.

What You’ll Do

• Support Corporate Marketing and Marketing areas across other lines of business through the creation and deployment of multichannel marketing content authoring campaigns, ad hoc emails, tracking of delivery metrics, enhancement of Adobe Experience Manager capabilities, and monitoring of daily operational responsibilities related to the application.

• Support Corporate Marketing and Marketing areas across other lines of business through the creation and deployment of multichannel marketing automation campaigns, ad hoc emails, tracking of delivery metrics, enhancement of Adobe Campaign Classic capabilities, and monitoring of daily operational responsibilities related to the application.

• Own and manage the Consent Management Platform, OneTrust to facilitate opt-in, opt-outs and consent tracking throughout the Marketing Digital Operation team

• Work closely with IT business partners, Program Managers, Business Analysts, and Content Authors to act as the subject matter expert for the Adobe Experience Manager and Campaign Classic platforms, making informed decisions based on best practices, and provide efficient solutions to meet the business need.

• Provide leadership, training, and guidance to junior resources, including offshore marketing content authoring and marketing automation resources to ensure operational excellence in marketing automation, content authoring and digital marketing operations

• Directs complex projects and is responsible for implementation and execution of project and performance criteria and maintaining full knowledge of all phases of business-specific technology implementations.

• Facilitate development of cross-LOB solutions that combine knowledge of particular business processes and issues, general technological options, and process facilitation techniques

Qualifications

• 5-10 years of relevant experience with an emphasis on content authoring, marketing automation, creation of complex multichannel marketing automation and content authoring campaigns, digital marketing best practices, marketing strategy, campaign testing, application and data maintenance, configuration, and support.

• At least 5-7 years of leadership experience in management and execution of large-scale development projects (or co -management with IT or business unit/corporate department)

• Strong teamwork and interpersonal skills and ability to communicate with all management levels and strong written communications skills, including technical writing

• Ability to solve problems involving remote and elusive symptoms often spanning multiple environments in a business area

• Significant experience and knowledge in new computing architectures and implementation of networked computing structures; experience with Web architectures and platforms development and implementation is generally required.

Benefits

Medical Insurance • Dental • Vision • Life insurance • Accidental death and dismemberment • Short-term and long-term Disability Insurance • Parental Leave • Employee Assistance Program (EAP) • Traditional and Roth 401(k) with company match • Flexible Spending Account (FSA) • Employee Stock Purchase Plan at 5% discount • Critical Illness Insurance • Accident Insurance • Transportation and Commuting Benefits • Banking Benefits • Pet Insurance

#LI-Remote

From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago’s Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.