Vice President of Brand Marketing - PF Changs

P.F. Chang's is seeking an experienced and strategic leader for the role of Vice President of Brand Marketing. In this position, you will be responsible for the strategic direction and execution of all brand marketing initiatives. Reporting to the Sr. Vice President of Brand and Experience (head of marketing), you will have a pivotal role in shaping and growing P.F. Chang’s brand presence across all channels.

Primary responsibilities include the following:

Strategic Brand Leadership:

• Develop and implement brand strategies aligned with company goals, targeting both short- and long-term growth.
• Lead integrated marketing campaigns to boost brand awareness, customer acquisition, and retention.

Brand Positioning and Messaging:

• Define and refine brand positioning for consistent messaging across all channels.
• Create messaging that differentiates P.F. Chang's and resonates with target audiences.

Social Media Strategy:

• Design and oversee social media strategy to enhance brand presence and drive traffic.
• Manage major platforms, ensuring timely and relevant content aligned with brand objectives.
• Foster community engagement and respond to customer feedback.

Campaign Management:

• Plan and optimize multi-channel marketing campaigns across digital, social media, PR, and traditional outlets.
• Collaborate with internal teams and external agencies to create impactful assets.

Customer Experience Enhancement:

• Lead initiatives to improve customer experience and align it with brand promises.
• Monitor feedback and trends to continuously enhance brand perception.

Partnership and Relationship Management:

• Cultivate strategic partnerships to expand brand reach.
• Collaborate with cross-functional teams to align marketing with business goals.

Budget and Performance Management:

• Manage the annual marketing budget and ensure efficient resource allocation.
• Analyze performance data to optimize strategies and maximize ROI.

Location:

• Position is remote with some occasional travel (approximately 25%).
• Open to considering candidates that are based in another state but must be willing to work Arizona business hours (M-F, 8:00-5:00)

Knowledge, Skills, & Abilities:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven experience (8+ years) in brand marketing leadership roles within the restaurant or hospitality industry.
• Strong understanding of consumer behavior, market dynamics, and industry trends.
• Demonstrated success in developing and executing integrated marketing campaigns that drive brand growth and engagement.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams effectively.
• Strong computer skills including proficiency in the Microsoft Office Suite and possesses a high-level understanding of Adobe Creative Suite.

Benefits:

Insurance: Medical, dental, and vision plans start the 1st of the month after hire.
Paid Time Off: 20 days annually for sick/personal time (prorated for new hires).
Paid Holidays: 11 company holidays plus 2 floating holidays for full and part-time team members.

Retirement Savings Plan:  PFCB offers a Retirement Savings Plan with a company matching contribution.
Meal Perks: Preloaded meal benefit card for use at any P.F. Chang’s corporate-owned location.

Compensation: $230,000 + annual bonus