Vice President of Marketing - Highline Outdoor Group

About Us

Highline Outdoor Group is the purpose-driven executive search firm for forward-thinking outdoor industry and sporting goods companies and brands. Our focus is on connecting top-tier leadership talent with companies that value quality, innovation, and the unique challenges of our industries. With over two decades of deep industry experience, we’ve built a reputation for delivering personalized, highly effective executive search solutions.

The Opportunity

We are leading the search for a Vice President of Marketing for a leading global company that specializes in outdoor and active lifestyle products. This is a pivotal role responsible for shaping and executing a global marketing strategy with a focus on growth across North America, Latin America, and Europe. You will oversee a team that drives brand consistency, expands e-commerce and DTC channels, and elevates brand perception across various markets.

Key Responsibilities

Brand Leadership: Develop and implement long-term strategies to enhance brand perception and drive consumer demand across all touchpoints.

Global Marketing Strategy: Lead a comprehensive strategy that is adaptable across diverse markets, particularly in North America, Latin America, and Europe.

Growth and Expansion: Leverage a strong North American market share to drive DTC and e-commerce growth through strategic partnerships and expansion into new regions.

Enterprise Influence: Align marketing strategies with product development, pricing, and market entry decisions to ensure a unified approach across all business units.

Performance Metrics: Improve brand awareness, Net Promoter Scores (NPS), and optimize digital platform performance globally.

Category Leadership: Spearhead growth in the e-bike category through mass retail, DTC, e-commerce, and dealer channels.

Ideal Candidate Profile

We are seeking a seasoned marketing leader with a proven track record of driving growth and innovation in established and emerging markets. Key attributes include:

Strong strategic vision and the ability to execute detailed plans that support sustainable growth.

Experience leading large, cross-functional marketing teams.

Expertise in market expansion, particularly through digital and DTC channels.

Collaborative leadership style with the ability to integrate efforts across departments and global regions.

QUALIFICATIONS

• Proven track record in a marketing leadership role, preferably in a consumer-facing, high-growth industry. Deep experience in brand-focused roles that drove commercial excellence via digital growth/performance and retail.

• Strong understanding of the outdoor industry and passion for getting outside.

• Exceptional leadership and team management skills – both within the marketing function and cross-functionally with category partners, leadership and the board.

• Proven track record managing both multi-brand and category marketing planning and deployment as well as global marketing strategies.

• Proven track record selecting and managing agency partners to drive marketing results.

• Data-driven and analytical mindset ensuring that KPIs are clear and actionable.

• Creative thinker with the ability to develop innovative, out-of-the-box marketing strategies.

• Excellent communication and relationship-building abilities.

• Financial acumen for budget management and revenue generation.

Please send a resume and cover letter to careers@highlineoutdoor.com