Vice-President of Marketing - RaySecur Inc

Job Title: VP, Marketing
Reports To: CEO
Job Status: Salaried, Full-Time
Job Locations: Westwood, MA - Hybrid

Are you a visionary marketer with a knack for turning insights into action? Do you thrive in a hands-on role but excel at developing comprehensive strategies and building high-performance teams? If you have a proven track record in creating impactful marketing initiatives, establish key marketing objectives, and strategically achieve optimize outcomes, we want you to steer our marketing efforts into new heights!

About Us
RaySecur is revolutionizing security imaging with the world’s first desktop scanners capable of seeing inside objects, providing x-ray-like imaging without any harmful x-rays, in real-time and 3D. Backed by cutting-edge AI software and 24/7 expert support, our systems are used by some of the largest Fortune 500 companies, departments of corrections, and governments to detect contraband and security threats to keep people safe.

Why Join Us?

• Impact: Play a pivotal role in shaping the future of a growing startup.
• Innovation: Be part of a forward-thinking company that values creativity and strategic thinking.
• Collaborative Environment: Be seated “at the table” and work with a team that values your insights and fosters a highly collaborative culture.
• Innovative Projects: Be part of high-impact projects that shape an untapped industry.
• Competitive Compensation: Receive a competitive salary and comprehensive benefits package.

Key Responsibilities:

The VP of Marketing is a pivotal role responsible for steering the organization’s marketing efforts. This role encompasses the strategic development and execution of comprehensive marketing strategies designed to drive revenue growth, elevate brand awareness, and fortify brand equity. In this role, you will lead the marketing initiatives, establish key marketing objectives, and strategically allocate the marketing budget to optimize outcomes and ensure alignment with the organization’s overarching business goals.

Strategic Planning and Execution:

• Lead the Charge: Develop and execute strategic marketing plans that align with our bold organizational goals and drive impressive revenue growth.
• Insightful Analysis: Dive deep into consumer behavior, market trends, and competitive dynamics to craft data-driven strategies that set us apart.

Campaign Development and Management:

• Creative Visionary: Design and oversee captivating marketing collateral and campaigns that captivate our target audience and deliver outstanding results.
• Engagement Guru: Plan and execute engaging trade shows and customer events to boost market penetration and engagement.

Content Creation and Optimization:

• Data-Driven Content: Utilize analytics and consumer insights to create compelling content and optimize campaign performance for maximum impact.
• SEO Specialist: Ensure our website content is fresh, relevant, and optimized for search engines to enhance our online visibility.
• Video Content Maestro: Develop and implement a robust video content strategy, overseeing the production of high-quality videos that align with our marketing objectives.

Budget and Financial Management:

• Savvy Allocator: Efficiently manage and allocate the marketing budget to maximize ROI and achieve financial objectives.
• Performance Monitor: Track marketing expenditures to ensure alignment with strategic goals and optimize financial performance.

Brand Management:

• Brand Champion: Elevate and maintain our brand equity through strategic positioning and consistent messaging.
• Content Overseer: Ensure all brand-related content is cohesive across all marketing platforms.

Team Leadership:

• Inspirational Leader: Recruit, manage, and mentor a top-notch marketing team, fostering a culture of high performance and continuous growth.
• Development Coach: Provide ongoing coaching and professional development to enhance marketing and cross-functional team capabilities and ensure alignment with marketing and business objectives.

Collaboration and Integration:

• Cross-Functional Collaborator: Work seamlessly with internal departments (sales, SMEs, product development, operations, finance) to align marketing strategies with overall business goals.
• Agency Liaison: Partner with external agencies, designers, and production teams to ensure high-quality execution of marketing projects.

Customer Focus and Market Expansion:

• Opportunity Seeker: Identify and assess new market opportunities and industry trends to expand our market reach.
• Customer Advocate: In partnership with our Customer Success function, develop strategies to enhance customer satisfaction and foster long-term loyalty through exceptional service programs.

Performance Tracking and Improvement:

• Analytical Approach: Employ data analytics to track campaign performance, refine strategies, and drive continuous improvement based on market feedback and competitive analysis.

Qualifications:

• Bachelor's Degree: Marketing, Journalism, Business Administration, or a related field.
• 10 or more years of marketing/communication and progressive leadership experience in hardware and software as a service industry. Background in security/protection a plus.
• 5 or more years of experience in a supervisory/management role leading a project, process or team.
• Advanced experience in planning and executing digital and traditional marketing and communication strategies and activities that result in increased shareholder value.
• Extensive experience in brand management, product development, market research, database management (HubSpot experience is a plus), advertising, promotions and corporate communications.
• Excellent negotiating skills and deep experience managing vendor/agency relationships.
• Proven experience and expertise in creating and presenting project proposals, reports and communications that present issues, ideas and opportunities clearly and concisely.
• Advanced experience in determining, developing, reporting and presenting on applicable marketing and communication analytics and the quantified Return on Investment (ROI).
• Highly collaborative and emotionally intelligent with keen interest in relationship building and consensus building skills.
• Ability to organize time to manage multiple priorities within demanding timeframes.
• Excellent project management and planning skills.
• Knowledge of federal and state laws and regulations relating to marketing.

Benefits Include:

• Highly competitive compensation
• Medical, Dental, Vision Benefits
• A&D, Short-Term, Long-term & Life Insurance
• Unlimited Sick & Vacation Policy
• 401(K), and more

Amazing culture with highly engaged leadership! Join us in our mission to keep people safe and save lives! We can't wait to meet you.