Account-Based Marketing Lead - ZS
Evanston, IL 60201
About the Job
ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that’s why here your ideas elevate actions, and here you’ll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.
Our most valuable asset is our people. At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. . |
ACCOUNT-BASED MARKETING LEAD
We are seeking an experienced, U.S. based marketing professional to join our team as an Account-Based Marketing (ABM) Lead. The ABM Lead is responsible for the development, implementation, management and measurement of targeted, account-focused marketing programs and activities with ZS’s top clients.
The individual will work strategically with industry and account leaders (sales) and various marketing resources to build comprehensive marketing plans which support account-based business goals. These highly customized plans will help strengthen and expand client relationships, drive and accelerate new business and increase loyalty and retention among a targeted set of clients/prospects.
What you will do:
- Partnering with the ABM Manager to evolve the marketing strategy and direction for the ABM function, including account enablement and general and strategic ABM approaches.
- Understand industry and business drivers facing each account, as well as key initiatives they are focused on and the key stakeholders responsible for them.
- Leverage data and insights to inform client teams of client interest and perceived intent.
- Create and execute 1:1 and 1:few integrated marketing campaigns for selected accounts using tactics that include thought leadership, live events, email, webinars, digital advertising, and social networking, among others.
- Ensure that all marketing campaigns are aligned with the corporate vision, themes, and brand guidelines.
- Partner with the Digital Marketing team to measure the effectiveness of efforts, adjust approach as needed, and scale across the team. Present outcomes to client account teams regularly.
What you will bring:
- Bachelor’s degree in Marketing, Communications, or Business. MBA a plus.
- 5+ years in B2B marketing and solution marketing experience; field marketing or account-based marketing positions preferred
- Demonstrated skill collaborating with executives within a highly matrixed organization.
- Ability to challenge status quo to ensure marketing strategy always aligns with business strategy.
- Excellent communication skills. Ability to work with cross-functional teams and interact with internal and client executives.
- Solid experience creating and executing integrated marketing campaigns in a B2B environment.
- Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities.
- Experience with marketing automation and social media monitoring platforms (HubSpot, Marketo, Brandwatch Radian6, 6sense, Demandbase, etc.) a plus.
- Exceptional organizational project and people management skills with attention to detail.
- Flexibility to work across time zones, including early-morning US hours to interact with global team based in India.
Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week.The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact in global healthcare and beyond.We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring.If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To Complete Your Application:
Candidates must possess work authorization for their intended country of employment.An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com