Account Based Marketing Manager- Contractor - Renesas Electronics

Renesas Electronics is looking for an Account-based Marketing (ABM) contractor to support our growing customer engagement effort.  This role focuses on management of our ABM platform and execution of advertising campaigns designed to retarget and nurture key contacts to become qualified leads and ultimately revenue. The ideal candidate will have 5 to 10 years of experience working in digital marketing roles, delivering to defined KPIs and working hands on with marketing platforms.

Key responsibilities:

• Serve as administrator for ABM platform, performing hands on campaign set up, creating audiences and launching programs
• Execute ABM promotional programs to generate leads and opportunities and accelerate revenue
• Consult on ABM best practices and provide recommendations for optimization
• Track performance metrics and generate actionable reporting

Qualifications:

• Bachelor’s degree in Marketing or related field.
• A minimum 5 to 10 years of marketing experience, specifically working on B2B digital marketing programs
• Experience with ABM platforms
• Analytical thinking skills - use data to drive strategy and activities
• Cross-functional team player that can drive execution across multiple teams
• Excellent verbal and written communication skills and ability to work with all levels of marketing staff
• A highly self-motivated, proactive contributor who works well as an individual and within a team environment
• Highly organized with great attention to detail
• Strong project management/prioritization skills with an ability to multi-task
• Ability to identify areas for optimization
• Ability to adjust in a fast-paced, changing environment
•  

Stand-out Qualifications:

• Experience with CRM software (Salesforce)
• Experience in the semiconductor industry
• Experience with Google Analytics and/or Google Data Studio
•  

Project timeline: 

• 25-30 hours per week
• 6-month contract with the possibility to extend

Renesas is an embedded semiconductor solution provider driven by its purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.  
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We remain agile and fearless as we accelerate our growth, encouraging everyone to play an active role with an entrepreneurial mindset and accountability.     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing automotive, industrial, infrastructure, IoT, and sustainable products and solutions to meet our customers’ evolving needs and help people and communities thrive tomorrow.  

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups (ERGs), will help you excel from the first day.    
   

Are you ready to own your success and make your mark?  
 

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.