Account Manager Omnichannel - Bimbo Bakeries USA
Horsham, PA
About the Job
Account Manager Omnichannel
req41350
Employment Type: Regular
Location: HORSHAM,PA
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-SO1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $88,500 - $115,100
Annual Bonus Eligibility
Comprehensive Benefits Package
401k & Company Match
On-the-Job Training with Advancement Opportunities
Position Summary:
Omnichannel Sales Leadership is a vital component of our integrated marketing approach to driving category, brand, and share growth with our top customers. Omnichannel marketing amplifies our brand's strategies and marries them with each customer's strategic priorities to ultimately develop insight-driven programming to drive profitable sales and household penetration of our strategic brands.
The Account Manager-Omnichannel is responsible for developing insights for brands and retailers, working with the agencies to develop insight-based programs and sell-in the programs with the Customer Account Leaders. The associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper, and retail insights. This position will collaborate cross-functionally with Category Management, Customer teams, sales, Brand Marketing, Finance, World Class Branding Center, and the omnichannel marketing agency.
Key Job Responsibilities:
req41350
Employment Type: Regular
Location: HORSHAM,PA
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-SO1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $88,500 - $115,100
Annual Bonus Eligibility
Comprehensive Benefits Package
401k & Company Match
On-the-Job Training with Advancement Opportunities
Position Summary:
Omnichannel Sales Leadership is a vital component of our integrated marketing approach to driving category, brand, and share growth with our top customers. Omnichannel marketing amplifies our brand's strategies and marries them with each customer's strategic priorities to ultimately develop insight-driven programming to drive profitable sales and household penetration of our strategic brands.
The Account Manager-Omnichannel is responsible for developing insights for brands and retailers, working with the agencies to develop insight-based programs and sell-in the programs with the Customer Account Leaders. The associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper, and retail insights. This position will collaborate cross-functionally with Category Management, Customer teams, sales, Brand Marketing, Finance, World Class Branding Center, and the omnichannel marketing agency.
Key Job Responsibilities:
- Analyze various shopper and consumer research, data, and insight tools to develop high value omnichannel marketing solutions and programs for our customers that support each customer and brand's marketing strategy.
- Manage account-specific omnichannel search and display programs from inception to implementation through collaboration with customers, sales, brand marketing, agency, and other cross functional leaders to ensure the strategy is executed at the customer level.
- Understand retail strategies and trends to identify key opportunities for customers.
- Partner with brand and customer teams to develop comprehensive omnichannel plans that achieve household penetration, velocity, and merchandising goals to ultimately drive brand equity and category growth.
- Develop strong, collaborative partnerships with assigned customer marketing contacts, leading co-creation sessions to recommend future strategy through omnichannel insights.
- In partnership with the sales team, lead development, implementation, and execution of the omnichannel strategy through planning and budgeting with key stakeholders.
- Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business.
- Actively operate budget at customer and brand level for each assigned customer and ensure proper invoicing and reconciliation throughout the life of the program spend.
- Manage the development of promotional materials with internal teams and ensure proper execution at customer such as creative implementation for customer-specific programs/events.
- Proactively act as a champion of the Omnichannel Team and build organizational energy, understanding and enthusiasm behind the power and capabilities of Omnichannel Marketing.
- Be responsible for eCommerce commercial sales & retailer engagement at key growth customers and their banners.
- Full ownership of Customer Omnichannel P&L while achieving positive ROI levels.
- Focus on optimizing Go-To-Market (GTM) for retailer, business planning, Terms & Conditions negotiation and JBP engagement.
- Be proficient with tools & technology to win in Omnichannel:
- Fully vested in the latest tools & technology in the space including but not limited to Search, Navigation, Ratings & Reviews, Taxo
Source : Bimbo Bakeries USA
