Account Manager - MediaNewsGroup

Summary:

The Account Manager for The San Diego Union-Tribune is responsible for supporting key customers and channel partner accounts across our entire portfolio of advertising solutions. You are a natural at building and maintaining strong relationships with attention to detail in managing a high volume of accounts while; maintaining satisfaction with key stakeholders at all levels. The Account Manager applies a ‘solution mindset’ to remove obstacles, and ensures a clear path to account success and growth. The Account Manager is the principal point-of-contact for all service-related matters, anticipates the needs of clients, and works cross-functionally to meet milestones and deadlines.

What you will do:

• Become a knowledgeable client partner for San Diego Union-Tribune's portfolio of marketing and advertising solutions

• Lead print and digital campaigns/sales; and perform/present monthly and quarterly analysis

• Respond to RFPs and develop seasonal and annual brand and media strategies for placement, upsell and cross-sell based on client’s overall goals and business objectives

• Develop campaign strategies and audience targeting recommendations per brand and product line

• Evaluate KPIs and optimize campaign performance using a data-driven approach; leveraging insights from our AdTech and MarTech platforms

• Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term campaign strategy

• Educate advertisers on performance metrics and insights, guiding them to achieve greater results

• Work cross-functionally with sales and marketing to achieve overall company annual targets

• Support the client buying cycle and manage all post-sales activities including proposal coordination, material and content collection, insertion orders, billing, and other on-boarding deliverables to help secure revenue and implement programs

• Increase customer retention by conducting regular performance checks to identify areas for improvement and perform data analysis for on-going strategic reviews

• Interface with Ad Operations to resolve issues and provide the highest level of customer service

What you will bring:

• 4 year degree and 5+ years relevant experience, preferably in an Account Management or Account Executive role

• Experience in Omni-channel marketing strategies including programmatic social, SEM, and content marketing and an understanding of SDUT competitors within the advertising ecosystem

• Media planning capabilities using data, analysis and market research

• Experience serving as the lead point of client contact and interfacing with/presenting to senior-level decision makers

• Outstanding communication and presentation skills, both written and verbal, while working as part of a team or independently

• High attention to detail and management of shifting priorities

• Positive attitude, high energy, and collaborative team spirit

• Unwavering desire to learn and take direction to improve productivity

• Solid analytical skills, comfortable working with numbers

• Strong proficiency in Microsoft Excel, PowerPoint and Salesforce

• Proficiency in Google Analytics, Google AdWords preferred

• Demonstrated success working with cross-functional teams and building strong relationships internally and externally

The hourly wage is $24.04 - $26.68. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, and 401K plan (all benefits are based on eligibility).

Who we are:

The San Diego Union-Tribune, a subsidiary of MediaNews Group, is San Diego’s largest media company and its oldest business, dating back to the founding of the Union in 1868.

Today, Union-Tribune publications reach more than 96 percent of San Diego County households each week. The company portfolio includes its Pulitzer Prize-winning newspaper, The San Diego Union-Tribune; the region’s leading website, SanDiegoUnionTribune.com; weekly entertainment guide Night + Day; lifestyle magazine Pacific San Diego; The San Diego Union-Tribune en Español; and nine community newspapers: the La Jolla Light; Del Mar Times; Encinitas Advocate; Solana Beach Sun; Carmel Valley Times; Poway News Chieftain; Rancho Santa Fe Review; Ramona Sentinel and Rancho Bernardo News Journal.

Part of the mission of The San Diego Union-Tribune is to build a stronger, more inclusive San Diego, through our coverage and our community events. A diverse, inclusive, transparent workplace is instrumental in that effort. To better reflect and serve the community, the Union-Tribune is sharing the demographic data of its staff and management team and will track it over time to measure improvement.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

“Built In Best Places to Work 2023 & 2024 Winner”

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