Ad Operations (Ad Ops) Specialist - Amazon

Description At Amazon, we are reinventing how to attract and hire talent at scale. We're seeking a great Ad Ops Specialist to maximize the impact of advertising to attract Amazon warehouse Associates. This role is pivotal in synchronizing efforts across channel owners, campaign planning, marketing operations, and analytics teams. You ensure ad campaigns align with marketing targets, collaborate effectively to optimize creative and channel strategies, and partner with analytics to interpret performance data, driving campaign adjustments. You're logistical and meticulous with details, creating tracking IDs, campaign IDs, and vanity URLs for each asset for every campaign. Hyper organized, you track each asset and ID through Adobe Analytics, monitoring performance and sharing data with channel executor owners to optimize performance. You are detail-oriented and have a strong understanding of ad serving platforms. You're curious about evolving ad and DCO technologies and trends, bringing innovative ideas to the table. You collaborate seamlessly with campaign planning teams to set up assets and landing pages. You work hand-in-hand with channel execution owners to ensure channels are configured accurately to achieve ambitious campaign objectives. Your role is essential in maintaining the flow and delivery of advertising campaigns, delivering a quality journey for prospective candidates. You are a data expert, focused on the analysis and reporting aspects of digital advertising. You collect and interpret data from various sources to provide insights into campaign performance, audience behavior, and asset and inventory utilization. As a specialist, you create reports that help channel owners and leadership teams understand what's working and what's not, enabling data-driven decisions. You have a strong background in analytics tools and are skilled at translating complex data sets into actionable recommendations. Like all Amazonians, you are a strong writer, and effectively communicate well-thought hypotheses, proposed plans, and measurement frameworks with marketing teams and non-marketing leadership. Join us on our relentless pursuit of attracting and hiring the best talent, and be part of a team that is redefining the future of recruitment marketing through precision, agility, and a candidate-obsessed approach. As part of our return-to-office (RTO) efforts, you play a vital role in fostering a positive and inclusive in-office culture by promoting collaboration, engagement, and a sense of community among employees. Key job responsibilities Ad Trafficking: - Implementing tracking mechanisms such as Ids and tags to measure campaign effectiveness. - Understand the campaign details to ensure that right landing pages and assets are tagged correctly and have the right vanity URLs needed for each channel. Campaign Setup and Asset Management: - Coordinating with creative teams to ensure ad specifications and quality standards are met. - Manage all creative swaps to deliver a seamless candidate experience between tentpole and evergreen campaigns. Ad performance analysis: - Generating and analyzing reports to provide insights and recommendations to partners. - Support in developing weekly, monthly, and quarterly business reviews to inform stakeholders and leadership. Spend tracking: - Working closely with Marketing Operations and Finance teams to ensure accurate spend tracking and budget management. - Reporting spend performance from impressions by channel through conversion to application, to hired. Quality Assurance: - Ensure all digital advertising material aligns with campaign goals; reading and listening to scripts, reviewing creative assets to ensure content is current and relevant. - Ensure URLS and QR codes are properly appended. Technology innovations: - Testing and implementing new ad products and technologies to stay ahead in the field. - Staying current with trends in digital advertising, including programmatic buying and data privacy laws. - Adept at tools including DV360 and programmatic ad platforms like Strata and AdQuick. A day in the life Your day starts by reviewing the queue of new advertising campaigns lined up for implementation across Amazon's platforms. You spend a portion of the day performing quality assurance checks on incoming ad creatives, confirming they meet platform specifications and align with current product offering and campaign requirements. You work with channel owners, campaign planners, marketing operations, and marketing operations teams every day, constantly monitoring ad performance, supporting campaign activations, and examining spend against goals. You analyze the metrics, identify optimization opportunities, and suggest data-driven strategies to enhance ad performance. You'll report on weekly performance through regular business reviews for marketing teams, partners, and leadership audiences. You allocate time to stay updated on industry best practices, new ad product releases, and emerging trends that could benefit ad ops processes. As part of our hybrid 3-day in-office model, you participate in collaboration sessions, brainstorm in huddles, and strengthen connections though networking, and utilize onsite facilities. About the team Workforce Staffing (WFS) hire thousands of Amazonians every year. The WFS marketing team achieves high volume hiring goals by delivering exceptional, multi-channel candidate experience, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, WFS marketing deliver quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new process to increase marketing efficacy. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams Preferred Qualifications - Experience in multi-territory campaign management - Experience with Ad Op tools including DSPs (DV360), Ad Servers, DCO tech. - Experience in managing ads for digital channels (Paid Social, Display, Search), plus programmatic and traditional out of home - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - This role may require an assessment as part of the application process. Please allow 15-60 consecutive minutes to complete the assessment. For more information about Amazon Assessments visit: https://www.amazon.jobs/en/landing\_pages/assessments Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.