Administrative Director Marketing and Community Outreach - Marion Health

Job Summary

This position will lead Marion Health's (MH) Community Outreach departments and programming, which includes strategic marketing, public relations efforts, community outreach, education, and parish nursing.

• ROLES AND RESPONSIBILITIES:
• Manage a comprehensive, proactive branding and marketing strategy for the Hospital and Healthcare System, external and internal communications, media relations, community relations, legislative relations, crisis communications, publications, advertising, and special events.
• Serve as Public Information Officer.
• Oversee the execution and success of Community Health programs: Community Health Needs Assessment, health implementation plans along with community and MH grants/health initiatives.
• Responsible for maintaining external market share data with pertinent trend data on existing and potential customers, competitors, and benchmarks for measures of strategic importance.
• Create standardized marketing practices and procedures, and specific advertising and Public Relation plans to achieve organizational goals and objective.
• Increase organizational awareness through marketing initiatives.
• Work closely with the Administrative Director of Business Development analyzing data, estimating demand for services, and identifying potential markets to devise plans to deliver the appropriate message.
• Oversee development of key publications, including a monthly magazine and Annual Report.
• Oversee event management.
• Oversee Parish Nurse Program.

Minimum Job Requirements

• Bachelor's degree in Marketing, Business Administration, or related discipline.
• Five (5) years of experience in Marketing and/or Public Relations.
• Two (2) years of supervisory experience.
• Ability to obtain and maintain National Incident Management System (NIMS) training within one year of date of hire (ICS-100, ICS-200, IS-700, and IS-702)

Preferred Job Requirements

• Master's degree in Business Administration or Health Administration.
• Healthcare experience.

Skills / Knowledge / Abilities

• Knowledge of policies, governmental regulations, and business practices pertinent to the department.
• Present a professional image as a representative of Marion Health.
• Excellent communication and public speaking skills to effectively and tactfully communicate with patients and their families and guests, co-workers, managers, Hospital Administrators, providers, consultants, business associates, regulatory agencies and community.
• Highly developed computer skills to include proficiency with Microsoft Office and the ability to learn and proficiently perform computer applications related to department operations and job functions.
• Excellent time management and organizational skills.
• Ability to problem solve, multi-task in a fast-paced setting and work well in a team environment.
• Ability to negotiate effective working relationships and develop positive resolutions to conflict.
• Excellent customer service and management skills.
• Strong organizational, financial, leadership and administrative sills to manage multiple issues simultaneously combined with the ability to effectively prioritize.
• Ability to effectively perform job functions under periods of extreme stress, meeting deadlines and producing positive outcomes.
• Initiative to develop new ideas/programs or pursue ideas generated by others.
• High degree of accuracy with concentration and close attention to detail.
• Apply contemporary business principles integral to a medical organization.
• Ability to be discreet and protect the integrity of any confidential matter of information encountered during the performance of job duties.

Working Conditions

• Typical office environment with prolonged sitting and occasional standing and walking.
• Work my be subject to interruptions and occasional high stress levels.
• Works with highly confidential information which may be proprietary or protected health information.
• Ability to work extended hours or weekends based on the needs of the department.
• May attend special functions and meetings at various locations within the hospital and community.
• Occasional overnight stays.

Physical and Mental Activities, Tools and Equipment

• Uses computer and standard office equipment.
• Repetitive wrist, finger and hand movements.
• Extreme concentration and attention to detail.
• Lifting standard office supplies or equipment.
• Lifting, pushing, pulling, walking, sitting, reaching, bending, kneeling or stooping to perform job duties in a safe manner.

Equal Opportunity and Affirmative Action Employer: Minority/Female/Veteran/Disability.
Marion Health is a smoke-free environment.

PI249418927