Admissions Liaison / External Marketer - Riverwood Health and Rehabilitation

Your role as a liaison is to facilitate communication and collaboration between departments, teams, or organizations. You will serve as a bridge, connecting and coordinating efforts to ensure smooth operations and efficient decision-making.

• Maintains admission guidelines by writing, updating, and recommending changes to admission criteria, policies, and procedures.
• Markets programs and facilities by preparing and providing informational brochures, writing and placing advertisements, answering questions, and conducting tours.
• Obtains applicant information by requesting completed applications and medical information, verifying and clarifying information, interviewing patients and family members, and explaining admissions criteria.
• Manages the onboarding of staff and patients.
• Refers patients to other programs or organizations if necessary.
• Prepares admissions reports by collecting, analyzing, and summarizing data and trends. Organizes patient records and documentation.
• The Marketer will act as a liaison for skilled nursing facilities and for assigned hospitals and designated referral sources for families. This person will be responsible for building relationships with hospitals, which generate patient referrals and admissions. The Marketer will assess clinical needs of potential / existing residents to assure the facility has the clinical capability to treat the resident.

• Admissions/Marketer Responsibilities:

  • Admitting skilled patients and ensuring all paperwork is complete per regulations
  • Excellent customer service and communication skills needed in order to facilitate seamless transition for patients from acute settings to post-acute care
  • Clear, concise communication with internal team as well as with Marketing Director.
  • In collaboration with Marketing Director, develops and implements comprehensive marketing plans and programs for the facility’s long and short term goals.
  • In collaboration with Marketing Director, assists referral sources and patients on services offered by the Center.
  • Represents the Center when interacting with referral sources, business leaders, physicians, the community and the media when marketing.
  • Demonstrates excellent interpersonal and communication skills
  • Consults with other departments, as appropriate, to collaborate and facilitate marketing plans, and smooth transition
  • Demonstrates the ability to be flexible, organized and function under stressful conditions
  • Supports and maintains a culture of positivity while maintaining privacy of patients.
  • Primary sales and marketing representative for managing hospital referrals/designated referral source referrals
  • Develop strong relationships with key hospital personnel and identify new opportunities for alignment, partnering, and growth.
  • Work with facility marketing to develop monthly plans and strategies and new business
  • Assist in planning and organizing marketing strategies and programs designed to meet census and payor mix goals.
  • Participate in monthly reports on sales activity, competitor/referral source changes in the marketplace and work with other staff to develop marketing plan
  • Assure that the admission process is seamless and positive, including but not limited to identifying all necessary device/equipment and immediate medical needs necessary to ensure a smooth transition to Leisure Village.
  • Understand and communicate critical and/or strategic changes to hospital functions, relationships, programs, and opportunities.