Admissions and Marketing Data Analyst - University of St Thomas

The University of St. Thomas invites qualified candidates to apply for a Admissions and Marketing Data Analyst position within Enrollment Management.

The University of St. Thomas embraces diversity, inclusion, and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion a diverse, equitable and inclusive environment.  The University is an Equal Employment Opportunity Employer (EEO).  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran, or other protected characteristic.  We are committed to building a skilled team that represents a variety of backgrounds and perspectives. This commitment is consistent with our mission: Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good.  A successful candidate will possess a commitment to the ideals of this mission.

JOIN OUR COMMUNITY

The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

• Up to 100% tuition remission for employees and dependents upon eligibility
• Up to 50% tuition remission for spouses upon eligibility
• A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
• Medical, dental, and vision options
• Employer-paid disability, life, and AD&D benefits

JOB SUMMARY

The Admissions and Marketing Data Analyst is a new position on the Enrollment Technology & Analytics team.

This position will serve as the primary source of data analytics and reporting for three teams within Enrollment Management: Undergraduate Admissions, Graduate Admissions, and Enrollment Marketing and Communications.

The Analyst will be responsible for creating, maintaining, distributing, and analyzing reports and dashboards containing relevant information on recruiting trends, territory funnels, scholarship applicants, marketing campaigns, digital engagement including from Salesforce Marketing Cloud and Pardot, admissions applications, and competitor business intelligence.

These reports will typically be created in IBM Cognos Analytics and Salesforce. This position will also work collaboratively with academic units, including school and college leadership teams, recruiters and program directors.

In addition, this position will be tasked with analyzing program demand for existing and new academic programs, including labor market trends, competitor enrollment and degree completion intelligence, and pricing.

Finally, the Analyst will be responsible for training admissions and enrollment marketing staff on utilizing Salesforce, IBM Cognos Analytics, and other enrollment-related software effectively to recruit, enroll and retain prospective students. While they will not be in a student-facing role, they will need to understand recruitment strategy in order to lead the functional analysis and requirements refinement of mission-critical technologies.

ESSENTIAL FUNCTIONS

Admissions data analytics and reporting

• Develop, maintain and distribute regular reporting to Admissions teams, including the Director of Graduate Admissions and the Director of Undergraduate Admissions
• Ensure that admissions counselors and graduate recruiters are equipped with solid intelligence about their recruits and territories each cycle
• Respond to ticket requests for reporting updates, data quality questions, and access to reports and dashboards
• Undertake data analytics projects on a semi-regular basis in collaboration with functional experts in Enrollment Management, and on occasion collaboratively with other departments such as ITS and Office of Financial Planning and Budget
• Coordinate data intake processes, such as name buys and RFI submissions, to efficiently get new data into the CRM (Salesforce) as soon as possible

Marketing analytics

• Set up reporting structures for marketing campaigns, including emails from Salesforce Marketing Cloud, text messages from Mogli, and other outreach methods
• Collaborate with the Director of Enrollment Marketing & Communications to create a data roadmap to equip the team with actionable insights
• Provide consultation to the Marketing, Insights and Communications (MIC) website team related to web analytics, digital metrics, and goal-setting for lead generation
   

Training, empowerment, and documentation

• Compile training documentation and oversee training plans for data related to admissions and enrollment marketing
• Lead and advise implementation projects for new data-related technology platform
• Provide advanced functional troubleshooting to quickly resolve data or reporting issues

Minimum Qualifications

• Bachelor's degree in a relevant field

• At least three years of professional experience involving data analysis or SQL-based report writing. A background in marketing or digital analytics, or higher education recruiting and enrollment may be substituted for a portion of this required experience.

The equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted. 

Preferred Qualifications

• Work with CRM technology including Salesforce, mass communications software such as Marketing Cloud or Pardot
• Working in fast-paced technology cycles
• Deriving actionable insights from complex data sets

HOW TO APPLY

All interested candidates must apply online at https://www.stthomas.edu/jobs/. Follow the instructions to complete an online application which includes creating or updating an applicant profile, uploading a resume, and completing a job specific application.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.

Official job posting is available at www.stthomas.edu/jobs.