Ads Manager - Miracle Mile Cosmetic Surgery Center
Miami, FL
About the Job
Job highlights:
Identified by Google from the original job post
Qualifications:
- Experience in digital marketing and PPC optimization
- Advanced understanding and use of Google AdWords
- Google Webmaster Tools
- Google Search Console
- Google Analytics
- Google Tag Manager
- Advanced understanding and use of Bing Ads, Facebook Ads, Retargeting
- If you have any experience with Twitter Ads, Instagram Ads, or LinkedIn Ads, it’s also beneficial, but not required
- Optional - Understanding of Salesforce and its reports | Responsibilities
- Lead the creation, implementation, optimization, and measurement of ad copy, creative, landing page, conversion funnel, bid modification, and audience targeting tests and enhancements
- Lead and implement media strategies including, but not limited to, Google Ads, Bing Ads, Retargeting, and more
- Reduce the cost per SQL by less than 10%
- Increase the conversion rate of our highest performing landing pages by 10%
- Increase website traffic with content marketing or any other means by 15%
- All lead generation
- Develop a strategic roadmap for paid search, with development of internal keyword and ad level tracking
- Develop, evaluate, and implement A/B testing - Work with designers and marketing team to concept new landing page designs and optimization of conversion funnels
Responsibilities:
- Improve client organic search rankings for Google and Bing
- Create and/or optimize copy and landing pages for maximum exposure and conversions
- Perform ongoing keyword expansion including identification and implementation of keyword opportunities
- Client reporting and analytics support for the SEO client portfolio, including benchmarking and tracking reports to customers on SEO positions, traffic, conversions, and other metrics
- Work with our development team to ensure the usability and mobility of the website
- Knowledgeable in link building and the effective use of them
- Research and analyze the competition and competitor websites
- Work with content and marketing teams to drive SEO in content creation and promotion
- Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns
- Track, report, and analyze website analytics and SEO initiatives and campaigns
- Responsible for creating and executing paid and unpaid social media Ad campaigns via Facebook, Instagram, and Google
Source : Miracle Mile Cosmetic Surgery Center
