AEP Project Lead - Deloitte

Are you an experienced, passionate pioneer in technology who wants to work in a collaborative environment? As an experienced AEP Lead you will have the ability to share new ideas and collaborate on projects as a consultant without the extensive demands of travel. If so, consider an opportunity with Deloitte under our Project Delivery Talent Model. Project Delivery Model (PDM) is a talent model that is tailored specifically for long-term, onsite client service delivery.

Work you'll do/Responsibilities

• Develop and maintain the organization's Customer Data Platform (CDP) tech strategy, ensuring alignment with business objectives and customer experience goals.
• Lead the integration of diverse data sources into the CDP, including customer interactions, transactions, demographics, and behavioral data.
• Design data pipelines and workflows to automate the ingestion, transformation, and enrichment of data for analysis and activation purposes.
• Implement data quality measures and monitoring mechanisms to identify and address data inconsistencies, errors, and anomalies.
• Partner with marketing teams to operationalize CDP capabilities for targeted marketing campaigns, content personalization, and customer journey optimization.
• Integrate CDP with marketing automation platforms, CRM systems, and other marketing technologies to enable omnichannel engagement and attribution.
• Measure and analyze the effectiveness of marketing initiatives, leveraging CDP data to optimize segmentation, targeting, and messaging strategies.
• Collaborate with IT, security, and compliance teams to ensure the alignment of CDP initiatives with architectural standards, regulatory requirements, and data privacy regulations.
• Stay current with industry trends, emerging technologies, and best practices related to customer data management, analytics, and marketing technology.
• Communicate regularly with Engagement Managers (Directors), project team members, and representatives from various functional and / or technical teams, including escalating any matters that require additional attention and consideration from engagement management
• Independently and collaboratively lead client engagement workstreams focused on improvement, optimization, and transformation of processes including implementing leading practice workflows, addressing deficits in quality, and driving operational outcomes

The Team

Our Digital Foundry & Operations works with the Customer & Marketing group to bring a flexible capability and fluid capacity model to the delivery of small technology projects and enhancements.

Qualifications

Required

• Bachelor's degree, preferably in Computer Science, Information Technology, Computer Engineering, or related IT discipline; or equivalent experience
• 8+ years demonstrating a deep understanding of data architecture principles, including data modeling, integration patterns, and ETL processes.
• 4+ years of hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, creating customer profiles, private identity graph and connecting destinations for activation.
• Knowledge of using XDM, Target, Attribution AI, Customer AI, DMP & CJA
• Experience with Adobe Tags (formerly called "Launch") and AEP WebSDK implementation.
• Experience with JavaScript and Python
• Experience working with APIs.
• Experience working with data warehouse solutions such as Amazon Redshift, Google BigQuery, Snowflake, etc.
• Limited immigration sponsorship may be available.
• Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred

• Adobe Certified Expert (ACE) in RT-CDP encouraged
• Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
• Familiarity with marketing technologies such as marketing automation platforms, CRM systems, and digital analytics tools.
• Analytical/ Decision Making Responsibilities
• Analytical ability to manage multiple projects and prioritize tasks into manageable work products
• Can operate independently or with minimum supervision
• Excellent Written and Communication Skills
• Ability to deliver technical demonstrations

Information for applicants with a need for accommodation: AEP Project Lead