Analyst, eCommerce Marketing - Ferrara Pan Candy Co., Inc.
Chicago, IL 60290
About the Job
Job Location: Chicago
Want to make an impact?
The Analyst, eCommerce Marketing is responsible for leading Retail Media & E-commerce Marketing strategy for the Ferrara portfolio across major omnichannel retailers. This involves managing both internal and external stakeholders, including our agency partners tasked with retail media & e-commerce marketing execution. Successful individuals should have hands on retail media experience with a strong understanding of Retail Media best practices, challenges, and opportunities, as well as a strong track record of driving collaboration and results with retailers and cross functional teams. This role will play an integral part in connecting our brand, sales/e-com, media, customer marketing, and shopper organizations planning & execution to deliver market leading Retail Media, e-commerce sales & 360 activations designed to continue the growth of Ferrara as America's #1 Sugar Manufacturer.
Ways you will make a difference
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Want to make an impact?
The Analyst, eCommerce Marketing is responsible for leading Retail Media & E-commerce Marketing strategy for the Ferrara portfolio across major omnichannel retailers. This involves managing both internal and external stakeholders, including our agency partners tasked with retail media & e-commerce marketing execution. Successful individuals should have hands on retail media experience with a strong understanding of Retail Media best practices, challenges, and opportunities, as well as a strong track record of driving collaboration and results with retailers and cross functional teams. This role will play an integral part in connecting our brand, sales/e-com, media, customer marketing, and shopper organizations planning & execution to deliver market leading Retail Media, e-commerce sales & 360 activations designed to continue the growth of Ferrara as America's #1 Sugar Manufacturer.
Ways you will make a difference
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
- Retail Media & E-com Marketing strategy & implementation.
- Ensuring executional excellence, strong business outcomes, KPI tracking, reporting, and key learnings share outs
- Coordinating with internal brand and SSCM teams on major initiatives including ensuring campaigns ladder up to brand/business objectives and work in tandem with in-store activation
- Manage ongoing retail media performance tracking and optimization. Working with agency partners to drive ongoing and consistent improvements in business outcomes.
- Manage/Oversee retail media flow charts, flighting, pacing, PO Creation and financial tracking for all retail media activity. Ensuring accurate billing and alignment with internal accounting and finance teams.
- Support execution of major campaigns including securing assets, approving creative, and providing feedback on strategy, day-to-day coordination with retailer media groups
The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Prior experience/exposure working hands on keyboard with major CPG retailers; Walmart, Kroger, Amazon, Target, and other Retail Media networks.
- Strong understanding of both paid search & digital performance driving media tactics (On & Offsite Display, OLV, Shoppable Video, etc.)
- Ability to implement e-com media strategy in the Retail Media space from annual brand briefs
- Ability to analyze and integrate macro performance & business data sets (Sales & Share) to generate reporting, insights and recommendations to drive business outcomes, alongside forward-looking projections based on historic data.
- Retail Media planning experience and proficiency with digital media analytics and applications.
- Experience in evaluating partner capabilities and Retail Media proposals, with the knowledge to identify risks, gaps and opportunities in each area, effectively communicating findings both internally and externally.
- Exposure to 3rd party digital media agencies and partners. Ability to manage 3rd party vendors and agencies scope, resources, and performance.
- Strong problem-solving skills
- Customer focused with excellent interpersonal skills
- Excellent attention to detail
- Bachelor's degree with 2-4 years' experience in CPG eCommerce marketing or eCommerce
- Working knowledge of search campaigns and media execution
- Experience with key tools to execute e-com marketing a plus: SAP, Pacvue, Tableau, AmazonAds, Criteo, etc.
Source : Ferrara Pan Candy Co., Inc.
