Analyst & Influencer Marketing Specialist - Teradata
Richmond, VA
About the Job
Our Company
Teradata is the most complete cloud analytics and data platform for Artificial Intelligence (AI). At Teradata, we believe that people thrive when empowered with better information. For billions of people around the globe, Teradata is positively impacting everyday lives by managing trillions of digital interactions — each one a data point to better inform or an insight to empower more confident decisions. Businesses use Teradata to deliver rapid innovation, scale operational efficiency, reduce friction in supply chains, and protect the enterprise’s most valuable information — all with the goal of creating amazing and impactful customer experiences to thrive and grow.
At Teradata, we are looking to broaden the scope of influencers we work with beyond traditional industry analysts. This role will extend our existing analyst relations efforts as we recognize that many types of influencers play a role in buying decisions, and our goal is to develop a program that targets those with the greatest impact. We are seeking an agile and motivated marketer to lead and manage Teradata's Influencer Marketing program. This individual will cultivate strategic relationships to enhance Teradata’s perception in a positive and innovative way. This role is ideal for a driven, creative, and highly effective communicator with experience in analyst relations, content creation, influencer marketing, and/or social marketing. You will report to the Global Head of Analyst & Influencer Marketing.
What You'll Do
+ Build and oversee the end-to-end execution of the global influencer marketing strategy, and corresponding programs and campaigns.
+ Set up and track Key Performance Indicators (KPIs) to measure success, and report on campaign performance.
+ Research and identify global influencers, industry experts, independent analysts, and thought leaders who align with our target audiences and brand values.
+ Serve as the liaison between influencers and Teradata while maintaining professional decorum, attention to detail, timeliness, and mutually and strategically beneficial engagements.
+ Liaison with the Marketing team (e.g. Social, Demand Generation, Content, PR, Brand teams) to create and coordinate marketing strategies that work across different channels.
+ Define a communications cadence and feedback loop to ensure the dissemination of influencers’ insights from engagements and research is shared with the right stakeholders at the right time.
+ Manage scaled communications efforts for influencers and analysts.
What Makes You a Qualified Candidate
+ A Bachelor's degree in marketing or technology.
+ 1-3 years of marketing experience in an established B2B environment.
+ Strong communication skills (both written and verbal) to speak, present, and collaborate.
+ Excellent interpersonal and relationship building skills.
+ Track record in outreach campaign strategies.
+ Understanding of current social media and influencer marketing trends.
+ Well organized with great time management skills.
+ Outstanding project management skills.
+ Knowledge on marketing automation platforms (Eloqua preferred), Salesforce, Google Analytics, BI and analytics tools (SQL and Power BI preferred), ABM Platforms (e.g., 6Sense, Demandbase), Sales Productivity platforms, and Microsoft Excel preferred.
What You'll Bring
+ Deliver clear, compelling and articulate-written and verbal communications.
+ Think outside-the-box to make and create mind share.
+ Balance strategic and creative thinking with tactical and detailed execution.
+ Recommend approaches from varying industries and/or methodologies to contextualize and test.
+ Open to experimenting with new approaches, testing the hypothesis and establishing KPIs that can help determine effectiveness.
+ Must be able to balance innovation against known and effective approaches.
+ A strong understanding of the technology landscape.
+ Ability to learn and articulate Teradata’s products and its place in the ecosystem.
+ Strategic prioritization, including project and resource planning and management.
+ Ability to review, evaluate and collaborate with internal and external teams.
Why We Think You’ll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.
Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization.
We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.
Pay Rate: 47600.0000 - 59500.0000 - 71400.0000 Annually
Starting pay for the successful applicant will depend on geographic location, internal equity, job-related knowledge, skills, and candidate experience. Learn more about Teradata’s competitive Total Rewards package at https://www.teradata.com/About-Us/Careers/Benefits
Teradata is the most complete cloud analytics and data platform for Artificial Intelligence (AI). At Teradata, we believe that people thrive when empowered with better information. For billions of people around the globe, Teradata is positively impacting everyday lives by managing trillions of digital interactions — each one a data point to better inform or an insight to empower more confident decisions. Businesses use Teradata to deliver rapid innovation, scale operational efficiency, reduce friction in supply chains, and protect the enterprise’s most valuable information — all with the goal of creating amazing and impactful customer experiences to thrive and grow.
At Teradata, we are looking to broaden the scope of influencers we work with beyond traditional industry analysts. This role will extend our existing analyst relations efforts as we recognize that many types of influencers play a role in buying decisions, and our goal is to develop a program that targets those with the greatest impact. We are seeking an agile and motivated marketer to lead and manage Teradata's Influencer Marketing program. This individual will cultivate strategic relationships to enhance Teradata’s perception in a positive and innovative way. This role is ideal for a driven, creative, and highly effective communicator with experience in analyst relations, content creation, influencer marketing, and/or social marketing. You will report to the Global Head of Analyst & Influencer Marketing.
What You'll Do
+ Build and oversee the end-to-end execution of the global influencer marketing strategy, and corresponding programs and campaigns.
+ Set up and track Key Performance Indicators (KPIs) to measure success, and report on campaign performance.
+ Research and identify global influencers, industry experts, independent analysts, and thought leaders who align with our target audiences and brand values.
+ Serve as the liaison between influencers and Teradata while maintaining professional decorum, attention to detail, timeliness, and mutually and strategically beneficial engagements.
+ Liaison with the Marketing team (e.g. Social, Demand Generation, Content, PR, Brand teams) to create and coordinate marketing strategies that work across different channels.
+ Define a communications cadence and feedback loop to ensure the dissemination of influencers’ insights from engagements and research is shared with the right stakeholders at the right time.
+ Manage scaled communications efforts for influencers and analysts.
What Makes You a Qualified Candidate
+ A Bachelor's degree in marketing or technology.
+ 1-3 years of marketing experience in an established B2B environment.
+ Strong communication skills (both written and verbal) to speak, present, and collaborate.
+ Excellent interpersonal and relationship building skills.
+ Track record in outreach campaign strategies.
+ Understanding of current social media and influencer marketing trends.
+ Well organized with great time management skills.
+ Outstanding project management skills.
+ Knowledge on marketing automation platforms (Eloqua preferred), Salesforce, Google Analytics, BI and analytics tools (SQL and Power BI preferred), ABM Platforms (e.g., 6Sense, Demandbase), Sales Productivity platforms, and Microsoft Excel preferred.
What You'll Bring
+ Deliver clear, compelling and articulate-written and verbal communications.
+ Think outside-the-box to make and create mind share.
+ Balance strategic and creative thinking with tactical and detailed execution.
+ Recommend approaches from varying industries and/or methodologies to contextualize and test.
+ Open to experimenting with new approaches, testing the hypothesis and establishing KPIs that can help determine effectiveness.
+ Must be able to balance innovation against known and effective approaches.
+ A strong understanding of the technology landscape.
+ Ability to learn and articulate Teradata’s products and its place in the ecosystem.
+ Strategic prioritization, including project and resource planning and management.
+ Ability to review, evaluate and collaborate with internal and external teams.
Why We Think You’ll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.
Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization.
We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.
Pay Rate: 47600.0000 - 59500.0000 - 71400.0000 Annually
Starting pay for the successful applicant will depend on geographic location, internal equity, job-related knowledge, skills, and candidate experience. Learn more about Teradata’s competitive Total Rewards package at https://www.teradata.com/About-Us/Careers/Benefits
Source : Teradata
