Analyst/Sr Analyst, Marketing Media (Dallas, TX, US) - American Airlines

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you.  As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.  Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is part of the Media & Performance Marketing Team within the Global Engagement Division.  
• Responsible for leading the planning, development and execution of paid media supporting advertising campaigns which build brand preference, loyalty, and drive flight bookings.  
• Leads the media agency and partners to build & execute campaigns, measure their impact and optimize campaigns to maximize return on investment.  
• Helps the team to innovate and stay on top of advertising trends and manage advertising technology and tools used to track and measure campaigns. 

What you'll do

• This position is fast paced and responsible for delivering high-visibility projects 
• Leads the Paid Media strategy for American Airlines B2C marketing  
• Manages the day-to-day relationship with our advertising agency 
• Leads all efforts across paid media with the main focus in Digital & Social paid media, but also other channels including but not limited to TV, OOH, print, radio; collaborating closely on paid Search  
• Understands business metrics and align media optimizations with company revenue objectives 
• Collaborates closely with Ad Tech & Analytics to ensure optimal campaign performance from start to finish 
• Works with marketing teams and/or media agencies to support & prioritize pixel implementation and tech integrations efforts 
• Leads work needed to prepare marketing for cookieless campaigns & measurement 
• Liaises with IT, Digital, Privacy & International teams to stay on top of technology needs, enhancements & ever-changing privacy landscape 
• Champions innovative media opportunities with a test and learn attitude towards optimization 
• Builds and presents well-communicated plans and results to senior leaders 

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree or equivalent experience/training 
• 3 years of experience in a media agency or B2C marketing role with a focus on paid media 
• Ad agency, Ad Tech or media planning background  

Preferred Qualifications- Education & Prior Job Experience

• Masters degree

Skills, Licenses & Certifications

• Ability to inspire, support and understand the interplay between people, processes and systems; must be a strong project manager 
• Excellent understanding of media and ability to foster collaboration between teams of marketing managers, strategists, designers, and agencies 
• Solid understanding of digital media including KPIs and measurement 
• Understanding of evolving ad technology environment including CDPs, Ad Servers and/or impact of ‘cookieless future’ 
• Conscientious and adept at solving issues at all levels of a project 
• Collaborative with multiple stakeholders; communication and teamwork is critical 
• Top-notch written and verbal communication/presentation skills with a strong attention to detail

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.