Area Director of Sales and Marketing for Eastern Maryland - KENT ISLAND RESORT

Benefits:

At VIVAMEE Hospitality we believe our teammates are the most important investment we can ever make. Benefits of this role include: career advancement opportunities, a positive/growth mindset work culture, free golf, health benefits, 401K, company purchased life-insurance, discounts on VIVAMEE resort stays, merchandise, and meals. MOST IMPORTANTLY, we offer a community of teammates just like you. We seek to only attract: positive, driven, and caring teammates who already live by their own code of standards in alignment with our VIVAMEE Virtues. We believe this positive culture is the greatest benefit our team can offer to new teammates. You will be welcomed here!

Summary of the Role: The Area Director of oversees Sales and Marketing is responsible for the strategy, tactics and programs to create interest, demand and recognition for the Renault Winery and LBI National and its diverse revenue centers.  This position is also responsible for planning, organizing, staffing, training, and managing all sales functions to achieve the company objective of sales, growth, profits, and visibility.

Responsibilities:

• Promote and portray the VIVÂMEE Values.

• Establish the creative approach and provide creative insights and leadership across all touch points of the Wedding category.

• Understand the target market segment(s) and sales plan (by segment, year, and month) for achieving the established sales booking goal.

• Build and implement the site inspection process, which delivers an exciting and memorable visit that is also comprehensive and understanding to the client's needs.

• Solicit Group, and Business Transient, Banquet, and other business directly and in collaboration with others through the preparation, execution, and completion of action plans. As well as maintaining existing relationships.

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort.

•  Prepare, implement, and compile data for the strategic sales plan, annual goals, sales and marketing budget, forecasts, and other reports as directed/required.

• Collaboratively develop rate strategies, group ceilings and deployment through a thoughtful review of competitive data, demand analysis and mix management.

• Oversee the development, design and timely updates of all wedding packages.

• Oversight of all marketing and promotional activities to include brand marketing, digital advertising and social media platforms.

• Develop and recommend prospective accounts, third party meeting planners, and Company Group Meeting accounts from free market information as well as purchased lead sources, analysis of statistical information.

• Participate in trade shows, conventions, and promotional events within the hotel, industry, and customer organizations.

• Prepare, construct, present creative customer proposals, and negotiate contracts on the resort's behalf upon closing, coordinate and follow up with the other resort departments to ensure delivery of Intentional and Personalized guest service.

• Conduct outside sales calls to deliver new business and maintain existing business relationships.

• Actively participate in sales presentations, property tours and customer meetings.

• Prepare, implement, and compile data for the strategic sales plan, annual goals, sales and marketing budget, forecasts, and other reports as directed/required.

• Collaboratively develop rate strategies, group ceilings and deployment through a thoughtful review of competitive data, demand analysis and mix management.

• Actively participate in sales presentations, property tours and customer meetings.

• Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/requested.

• Manage & direct all marketing, public relations, and promotional activities for the resorts.

• Recruit, direct, manage, train and counsel sales staff. 

• Demonstrate a commitment to Vivamee Hospitality operating principles and philosophies.

• Professionally represent the resort in the community, industry organizations and events.

Job Requirements and Qualifications:

• Bachelor’s degree in business, marketing, communications, in hotel administration, business, or marketing preferable.

• 3-5 years’ experience in Sales Management, Catering, Events or related field.

• Strong leadership, dynamic personality, excellent interpersonal skills, a reputation for integrity and proven role model

• Experience in marketing and running a marketing team.

• Experience focused on the Resort style business units, wedding and events, restaurants, rooms, golf

• Excellent verbal and written communication skills

• Experience: Successful hospitality sales track record. Previous hospitality sales management experience, as well as experience in budgeting and business planning.

• Technological:  Proficient computer skills.

•  A track record of successful customer service

• Thorough understanding of marketing strategies and practices.

• Excellent interpersonal and customer service skills.

• Excellent organizational skills and attention to detail.

• Strong analytical and problem-solving skills.

• Strong supervisory and leadership skills.

• Ability to work weekends/holidays/evenings.

• Ability to work outdoors

• Effective time management skills and the ability to multitask.

• Strong copywriting skills.

• Attention to detail.

• Proven ability to manage budgets.

• Professional and proactive work ethic.

• High competence in project and stakeholder management.

• Excellent interpersonal, written and oral communication skills.

• Experience with digital marketing forms such as social media marketing and content marketing.

• Competency in Microsoft applications including Word, Excel, and Outlook, Google Docs

About Kent Island Resort: Kent Island Resort is a National Treasure with a history and reputation that extends across America and reaches back in time to its 1820 founding. Kent Island Resort possesses the opportunity to fully live the VIV MEE experience - offering guests the chance to separate from technology, experience nature, and to revive their soul. Kent offers numerous ways for guests to experience connection. We have curated culinary experiences, wine tasting events, luxurious guest rooms, hands-on workshops, music events, festivals, and connection with nature. Our Catering & Events are central to our entire business operation. We especially cherish the trust that brides and families invest in us to deliver on their holistic wedding experience. Weddings are the pinnacle expression of our mission and we seek to improve our design, delivery and overall experience for the bride as well as the entire wedding party.  

The culture at Kent Island Resort is built on our shared core VIV MEE Virtues of: JOY, HUMILITY, & MINISTRY. JOY means that we are a true team made up of teammates who sincerely enjoy serving others and winning together. For us HUMILITY means that we recognize the infinite dignity of each other (both team members & guests) and that we seek to be helpful to everyone no matter what is asked. Additionally, we are not afraid to ask for help or admit when we make a mistake. Our version of MINISTRY means we want our hospitality to become a true gift for our guests. We have the power to transform our duties from merely a task to be completed into a means to show love for our guests. We believe this power of intentionality has the capacity to revive the souls of our guests and our team. We hire, fire, reward, and praise our team members based on these characteristics, so it is essential that candidates are inspired to grow in these VIV MEE virtues in order to be a part of this wonderful team.

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).â€

Kent Manor Inn is an Equal Opportunity Employer. In Compliance with the American with Disabilities Act, Kent Manor may provide reasonable accommodation to qualified individuals and encourage both prospective and current employees to discuss potential accommodation with the employer.