Art Director, Global Event Brand - ServiceNow

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The ServiceNow Event Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand through physical and digital event experiences. We are looking for an Art Director with an amazing history of concepting and executing both digital and traditional media brand communications. You have experience from initial concept development through delivery of high-quality projects that help drive both brand and business. You must have an exceptional visual design portfolio, event experience is a plus.

The Art Director has a unique understanding of strategy and a talent for creative development and meticulous execution. You will be able to work collaboratively with creative team partners, as well as work independently. Some jobs will require you to collaborate with a internal and external teams on your ideas and visions, while others will require hands-on design. The Art Director is able to work collaboratively and cross functionally with other creatives and team members to develop the highest quality of creative content and then own the execution through to completion.

Responsibilities

• Work closely with the Creative Director and teams on conceptual development, design, and execution across key event briefs.

• Partner with a variety of stakeholders across the company to bring our brand to life in new and engaging ways in both physical and digital event experiences.

• Create scalable systems and guidelines for Strategic Event ID (Core visual ID, digital, structures, keynote, etc.)

• Develop creative ideas that meet project KPIs; test and iterate when necessary.

• Work cross functionally with key event and marketing leads to develop creative concepts and solutions against briefs.

• Ownership of large projects through comprehensive presentation decks including presenting creative progress to leadership, gathering actionable feedback and progressing the work.

• Ensure the brand is being expressed in an appropriate way, with the highest quality of design and consistency across all projects.

• Keen understanding and passion to learn about and share insights on design and industry trends.

• Ability to think big while operating at the finest level of detail.

• Must be a self-starter while being comfortable collaborating with teams, freelancers, agencies, and production partners

Qualifications

• 10+ years experience in art direction and design in a creative agency or in-house team; Event / B2B / tech experience is a plus.

• Experience developing projects with creative agencies and internal creative groups; global experience is a plus.

• Experience in marketing and brand work with a rich portfolio including digital, print, interactive, website/mobile design, motion, and video.

• Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization, including senior leadership.

• Hands-on expertise in developing design solutions and campaigns across all mediums: advertising, film, websites (desktop/mobile), digital products, corporate ID, social, content marketing and events.

• Expert knowledge of creative process (discovery, positioning, brand direction, socialization, activation).

• Expert knowledge with all digital creative software tools (Creative Cloud, Figma, Miro).

• Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders.

• Excellent conceptual and problem-solving skills.

• Your dream is to work in a collaborative and creative environment where great ideas are celebrated no matter where they come from.